Market Overview

Dream Homes Turn Into "Scream" Homes with New Interactive Haunted House Feature on Realtor.com®

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Users can create the home of their nightmares and share with family and friends

SAN JOSE, Calif., Oct. 8, 2015 /PRNewswire/ -- Buyers and sellers can now create the home of their dreams and worst nightmares on realtor.com®. Just in time for Halloween, realtor.com®, a leading provider of online real estate services operated by News Corp subsidiary Move, Inc. today announced the launch of "Build Your Own Haunted House."

Haunted House

Consumers can build a spooky home complete with haunts and sounds and share it via email, Facebook or Twitter any time during the month of October. The haunted house option offers a menu of animated and customizable options such as lighting color to adorn the outside of the home as well as lawn features, including a customizable for-sale sign, tombstones, jack-o-lanterns and skeletons. Spooky homes also can be customized with flying features that include witches, ghosts, crows, or bats, and sounds from wailing ghosts, shrieking witches, thunder or wind to add even more fright.  

Since no Halloween is complete without a creepy costume, users also have the option to place a headshot onto a zombie as part of their scary home scene. Once the house is complete, it comes alive with the sights and sounds of Halloween.

"At realtor.com, we want to make the home experience enjoyable, and what's more fun than having the opportunity to build your own haunted house and share it with friends and family," said Nate Johnson, chief marketing officer for realtor.com®. "This speaks to the brand experience we are trying to create at realtor.com."

Users are invited to "Share the Scare" with all their friends, an option which encourages them to show off their creepy creation by either sending a "Happy Halloween" email-o-gram with a personalized note or posting their haunted house to Twitter or Facebook.

Realtor.com®'s "Build Your Own Haunted House" will be available until midnight on Oct. 31.

About Move, Inc. and realtor.com®

Move, Inc. operates the realtor.com® website and mobile experiences, which provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. News Corp [NASDAQ: NWS, NWSA; ASX: NWS, NWSLV] acquired Move in November 2014, and realtor.com® quickly established itself as the fastest growing online real estate service provider in the first half of 2015 as measured by comScore.

As the official website of the National Association of REALTORS®, consumers know they can look to realtor.com® for the most comprehensive and accurate information anytime, anywhere. With relationships with more than 800 multiple listing services (MLS), realtor.com® has more than 3 million for-sale listings, which account for more than 97 percent of all MLS-listed for-sale properties. More than 90 percent of the listings are updated every 15 minutes. Move's network of websites provides consumers a wealth of innovative tools, including Doorsteps®, Moving.com™, SeniorHousingNetSM and others. Move supports real estate professionals by providing many services to grow their businesses in an increasing digital, on-demand world, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreetSM and Reesio as well as many free services.

Forward-Looking Statements

This document contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's views and assumptions regarding future events and business performance as of the time the statements are made. Actual results may differ materially from these expectations due to changes in global economic, business, competitive market and regulatory and other factors. More detailed information about these and other factors that could affect future results is contained in News Corp's filings with the Securities and Exchange Commission. The "forward-looking statements" included in this document are made only as of the date of this document and we do not have any obligation to publicly update any "forward-looking statements" to reflect subsequent events or circumstances, except as required by law. 

Media Contact: Janice McDill 408-558-4620

Photo - http://photos.prnewswire.com/prnh/20151007/275197

 

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SOURCE realtor.com

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