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Disney ABC Television Group Chooses STOMP Out Bullying™ As Partner In Prevention Campaign


ESPN to Make a Generous Donation to the Cause

NEW YORK, Oct. 7, 2015 /PRNewswire-USNewswire/ -- This month, the Disney ABC Television Group is launching its "Choose Kindness" bullying prevention campaign across all platforms in support of National Bullying Prevention Month and has chosen STOMP Out Bullying, the leading anti-bullying and cyberbullying organization for kids and teens in the US, as one of their partners in the crusade.

In addition to a generous $25,000 donation being made by ESPN, ABC television programs "The Chew" and "The View" highlighted STOMP Out Bullying's "World Day of Bullying Prevention" campaign and their messaging will be highlighted on scheduled network programming throughout the month of October. Long-time supporter Robin Roberts showed her support by taping a PSA in honor of Blue Shirt Day® World Day of Bullying Prevention which will air on the network throughout October as well.

"Our hope is that this campaign strengthens our communities by encouraging youth and adults to be inspired to create the world they imagine by choosing kindness, and thus helping put an end to bullying," said David Ambroz, Executive Director, Corporate Citizenship and Social Responsibility, Disney ABC Television Group.  

Ross Ellis, Founder and CEO stated, "It is such an honor to partner with a company that focuses on kindness and inspiration. We are so grateful to ESPN for the donation and look forward to a long collaboration with the entire Disney ABC and ESPN group in educating our youth about honoring our differences and respecting others."

About Disney ABC Television Group

The Disney ABC Television Group is composed of The Walt Disney Company's (NYSE: DIS) global entertainment and news television properties, owned television stations, and radio business. This includes ABC, ABC Studios, ABC News, ABC Owned Television Stations Group, Disney Channels Worldwide and ABC Family, as well as Disney ABC Domestic Television and Disney Media Distribution. The Company's equity interest in A+E Networks and Hulu round out the Group's portfolio of media businesses.  

About STOMP Out Bullying™

STOMP Out Bullying™ is the leading national anti-bullying and cyberbullying organization for kids and teens in the U.S. Created in 2005, STOMP Out Bullying™ is recognized as the most influential anti-bullying organization in the country. It focuses on reducing and preventing bullying, cyberbullying, sexting and other digital abuse, educating against homophobia, racism and hatred, decreasing school absenteeism, and deterring violence in schools, online and in communities across the country. It teaches effective solutions on how to respond to all forms of bullying, as well as educating kids and teens in school and online, providing help for those in need and at risk of suicide, raising awareness, peer mentoring programs in schools, public service announcements by noted celebrities, and social media campaigns.


Marla Farrell
Shelter PR
(646) 844-1008


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