Market Overview

CFL Tackles Women's Cancers


TORONTO, ONTARIO--(Marketwired - Oct. 8, 2015) -

Note to Editors: There are photos associated with this press release.

For the fifth consecutive year, the CFL and all nine teams are launching a league-wide campaign to raise awareness and funds to tackle women's cancers. The CFL and our member teams are committed to making a positive difference in our communities across the country.

"This is a very important issue for many involved in the Canadian Football League," said CFL Commissioner, Jeffrey L. Orridge. "Across the nation we can work together with our dedicated fans, along with our teams, local communities and committed partners like Reebok to help raise awareness and funds for a cause that touches us all. We can all put forth our best efforts to help end cancer among women."

Eight teams will play host to a special CFL Pink home game during a three-week period beginning October 9th and concluding on October 24th.

During those games, players, coaches, team sideline staff and officials will dress in CFL Pink-branded apparel and accessories.

CFL players will be provided with gear from Reebok that includes specially made products for CFL Pink including gloves, wrist bands and skull caps. A decal will also be placed on players' helmets for the games in October.

"Reebok is a proud teammate of the CFL in raising awareness and funds to tackle women's cancers," said Michelle Lea, Vice-President of Brand, Reebok. "We are delighted by what the CFL, its teams and players along with the Reebok brand have been able to contribute towards the cause throughout the past five years. Together we look forward to a healthier future."

Coaches and other team personnel will wear CFL Pink-branded sideline gear, and CFL officials will take part by using pink whistles.

Specialty CFL Pink merchandise at CFL Pink games will be available for fans at team stadiums and select retail outlets with a portion of the proceeds going to cancer charities. Specialty Reebok Pink apparel is also available on-line by visiting or For every Reebok apparel item and accessories sold, $2/unit as well as all associated royalties will be donated to the Canadian Breast Cancer Foundation.

TSN and will also feature stories on players who have been affected by women's cancers and their touching stories.

During the month of October, fans can visit to learn more about our teams' initiatives to tackle women's cancers and support in helping to develop a cure. The CFL encourages fans to learn more about women's cancers and stresses the importance of vigilance and early screening in detecting cancer.

Supporting those who are fighting the disease and living with cancer, as well as their families, brings us all together across Canada and is a vital part of building strong communities and aiding the push for a cure.

Below is the schedule for CFL Pink games:

Hamilton Tiger-Cats
October 9th: Saskatchewan @ Hamilton
Ambassador: Mike Filer
Charity: Juravinski Hospital and Cancer Centre Foundation

Calgary Stampeders
October 10th: Edmonton @ Calgary
Ambassador: Junior Turner
Charity: Canadian Cancer Society

October 16th: Winnipeg @ Ottawa
Ambassador: Alex Pierzchalski
Charity: Canadian Cancer Society and the Ottawa Hospital

Edmonton Eskimos and B.C. Lions
October 17th: B.C. @ Edmonton
Ambassador: Allan Watt, VP Marketing and Communications
B.C. PINK feature Ambassador: Travis Lulay
Charity: Edmonton Eskimos Endowment Fund for Ovarian Cancer Research at the
Lois Hole Hospital for Women

Montreal Alouettes
October 18th: Hamilton @ Montreal
Ambassador: Jonathan Crompton
Charity: Cancer Research Institute in association with Ovarian Cancer

Toronto Argonauts
October 23rd: Montreal @ Toronto
Ambassador: Brandon Issac
Charity: The Princess Margaret Cancer Foundation to aid in the fight against
women's cancers

Winnipeg Blue Bombers
October 24th: Ottawa @ Winnipeg
Ambassador: Tony Burnett
Charity: Cancer Care Manitoba Foundation campaign

Saskatchewan Roughriders
October 24th: Edmonton @ Saskatchewan
Ambassador: Scott McHenry
Charity: Touchdown of Dreams

To view the photos associated with this press release, please visit the following links:

Paulo Senra
Director, Communications
Mobile: 416.882.7919
Canadian Football League:

Lucas Barrett
Coordinator, Communications
Mobile: 416.802.7852
Canadian Football League:

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