Stay Safe, Drive Sober This Thanksgiving Holiday Weekend

OAKVILLE, ON --(Marketwired - October 08, 2015) - As Canadians gather to celebrate the Thanksgiving holiday, MADD Canada and Allstate Insurance Company of Canada are asking everyone to protect themselves and one another against impaired driving.

"If you are going to be drinking this holiday weekend, please arrange a sober ride home," said MADD Canada National President Angeliki Souranis. "It really could be the difference between life and death for yourself, your passengers and other motorists sharing the road with you."

Every day, on average, four people are killed and 175 are injured in impairment-related crashes which are completely, 100%, preventable. MADD Canada, its volunteers across the country, community partners and corporate sponsors such as Allstate Insurance Company of Canada, encourage Canadians to protect themselves and one another:

--  don't drive impaired -- call a cab, take public transit, arrange a
    designated driver or plan to stay overnight;
--  don't ride with drivers who are impaired; 
--  if you see a driver you suspect is impaired, call 911 and report it to
    police. 

"Impaired driving destroys lives, devastates families and causes immeasurable grief," said Allstate Insurance Company of Canada President and Chief Executive Officer John O'Donnell. "Allstate Canada and our Agents across the country join MADD Canada in making an appeal to all Canadians -- arrange for a sober ride home as part of your Thanksgiving festivities. Preventing senseless tragedies by making safe and responsible decisions is something we can all be thankful for."

MADD Canada and Allstate Canada also take this occasion to thank the millions of Canadians who do their part to prevent impaired driving.

"To every Canadian who plans ahead, arranges a sober ride home, or acts as the designated driver this weekend, thank you," Ms. Souranis said. "You are leading by example and your efforts are very much appreciated."

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit www.madd.ca.

About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and has been listed three years in a row on the Best Employers in Canada list. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), United Way and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca.


FOR FURTHER INFORMATION PLEASE CONTACT:

For more information, contact:
Angeliki Souranis
MADD Canada National President
514-515-6233
asouranis@madd.ca

Kevin Wilson
Senior Communications Specialist
Allstate Insurance Company of Canada
905-475-4536
kwilson@allstate.ca