Market Overview

Menchie's Celebrates 'Month of Smiles' with Free Frozen Yogurt Giveaway, Classic Fall Flavors and Magic Spoons

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ENCINO, Calif.--(BUSINESS WIRE)--

Menchie's, the world's largest self-serve frozen yogurt franchise, is kicking off the fall season with a month-long celebration of smiles. With World Smile Day® as its inspiration, Menchie's is celebrating a Month of Smiles campaign intended to spread smiles while rewarding loyal guests with free frozen yogurt.

Throughout the month of October, Menchie's is offering fans a chance to win free frozen yogurt every day by taking pictures with the in-store selfie frame and hashtagging #spreadingsmiles on Instagram or Twitter to promote a "United State of Happiness." One winner will be selected each day to receive a $15 gift card, and a grand prize winner will be chosen at the end of the month to win free frozen yogurt for a year!

"World Smile Day was introduced as a single day dedicated to smiles and kind acts. We believe this festivity shouldn't be limited to a single day and that's why we at Menchie's are celebrating a Month of Smiles with our devoted fans," said Amit Kleinberger, CEO of Menchie's. "We urge our guests to share their smiles throughout the month of October as our hope is that together our smiles can create a ‘United State of Happiness.'"

For added fun, Menchie's is bringing back two fall classics to keep the smiles coming. Cinnabon® Classic Cinnamon Roll marks its return by delivering the same unforgettable Cinnabon® taste guests enjoy, but in frosty form. Made with its world famous Makara® cinnamon and signature cream cheese frosting, this unique take on the Cinnabon® classic gooey rolls is set to make mouths water in delight. Guests can top their cups with Cinnabon® Morsels and cream cheese icing for melt-in-your-mouth goodness. Also back by popular demand, Harvest Pumpkin frozen yogurt will carve out smiles for pumpkin fans everywhere. This delicious staple harmoniously blends flavors of real pumpkin, sweet cinnamon and hints of ginger for an unbeatable taste.

Just in time for Halloween, Menchie's is also relaunching its Magic Spoons for extra fun with every bite. Guests can dip their clear spoon in their frozen yogurt creation and watch their spoon magically change color right before their eyes. The three all new color-changing spoons will feature Menchie in festive Halloween costumes for added spooky fun.

For more information regarding Menchie's, including store locations or franchising opportunities, please visit www.menchies.com. Like Menchie's on Facebook at www.Facebook.com/MyMenchies or follow on Instagram at www.Instagram.com/MyMenchies and on Twitter at www.Twitter.com/MyMenchies.

About Cinnabon, Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,100 franchised locations worldwide in over 55 countries, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

About Menchie's:

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 500 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie's expects to celebrate 600 stores in 2016. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

for Menchie's
Erin Morrissey/Andrew Park, 213-988-8344
emorrissey@konnect-pr.com
apark@konnect-pr.com
www.konnect-pr.com



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