Billups Supports #ILookLikeAnEngineer Social Movement With Pro Bono Work for Campaign
PORTLAND, OR --(Marketwired - September 15, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced its support of the #ILookLikeAnEngineer social movement by providing pro bono work on a billboard campaign launching this week in the Bay Area, CA.
The billboards include the Twitter hashtag #ILookLikeAnEngineer along with images of various software engineers including Billups' Senior Developers Rebekah Golden and Alex Baker. Billups involvement with the campaign was initiated by Rebekah who was eager to highlight gender and racial underrepresentation in STEM and software engineering.
"I reached out to the movement as I love the fact that I work for a company that cares about causes like this along with having the resources to make a difference for this campaign," said Golden. "I think it's fantastic that close to 40 percent of Billups' engineering team are women which is well above industry standards. I've been programming for more than 10 years now and really wanted to support this movement any way I could to normalize the other faces of engineering."
The #ILookLikeAnEngineer social movement began when platform engineer Isis Wenger received sexist backlash after appearing in an ad as a part of her company's recruiting campaign. Wenger launched the hashtag on Twitter to challenge common misconceptions about who engineers are. The hashtag grew in popularity with hundreds of women and people of color uploading images of themselves along with messages supporting the cause.
"Billups has always placed a great importance on diversity in the workplace so supporting a cause like this is a natural fit and aligns with our core values," said Jennifer Napierala, Chief People & Culture Officer at Billups. "Rebekah showed tremendous initiative to involve our company with such a great cause which ultimately inspired the rest of our team to deliver a fantastic campaign. Billups is proud to be a part of this campaign, I personally couldn't be more thrilled."
Billups worked on the campaign from conception to execution, providing pro bono services including media planning, buying, production and creative, along with utilizing its relationships in the Bay Area. The campaign will run for 4 weeks in various locations including Oakland, the Bay Bridge, Highway 101 (Santa Clara and Palo Alto), downtown San Francisco and BART stations.
Billups is a full-service Out-of-Home (OOH) media specialist agency based in Portland, Oregon. Billups provides traditional, non-traditional and digital OOH media for agencies and their advertisers. Services include media planning, buying, production, posting and post-buy evaluations. Billups was named to Forbes' list of "America's Most Promising Companies," and one of Oregon's "Fastest Growing Private Companies" by the Portland Business Journal in 2013, 2014 and 2015. The company has employees across 10 U.S. cities.
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