Market Overview

Volkswagen Sales Climb as School Year Commences: Smart New 2016 Jetta Receives Safety Accolades


AJAX, ONTARIO--(Marketwired - Sept. 1, 2015) - As school bells begin to ring out, sales at Volkswagen Canada continue to set a torrid pace. During August, 6,826 new cars and light trucks were sold by the company, making it the best such month of all time. Year-to-date sales of 50,418 are also well ahead of last year's total (44,786).

"As we transition to the new model year, we will introduce a whole slew of new technologies in our products," stated Maria Stenstrom, President and CEO of Volkswagen Group Canada. "The latest safety advances including driver awareness aids and state-of-the-art smartphone integration will be available throughout the lineup."

The top-seller remains the Jetta compact sedan, with 2,801 sold during the month. The Jetta is now available with an all-new 1.4L direct-injected turbocharged engine which dramatically increases power and decreases fuel consumption over its predecessor. Now featuring Apple CarPlay, Android Auto and Mirror Link, the Jetta offers drivers seamless connectivity in a system that limits driver distraction and enhances safety.

The new Jetta was recently named a "Top Safety Pick +" by the Insurance Institute for Highway Safety (IIHS) when equipped with the optional Forward Collision Warning and Autonomous Emergency Braking (Front Assist) system.

Volkswagen sales by model line for the month of August 2015:

Volkswagen August 2015 Year-to-date
Golf 1,833 14,263
Beetle 183 1,814
Jetta 2,801 20,485
Eos 37 368
Passat 622 4,330
Tiguan 1,125 7,726
Touareg 225 1,432
TOTAL 6,826 50,418

About Volkswagen Canada:

Founded in 1952, Volkswagen Canada is headquartered in Ajax, Ontario. It is the largest volume European automotive nameplate in Canada, and sells the Golf, Golf Sportwagon, Golf GTI, Golf R, Beetle, Jetta, Eos, Passat, CC, Tiguan, and Touareg through 136 independent Canadian Dealers. It is the leader in affordable TDI Clean Diesel vehicle sales in Canada, and forms part of Volkswagen Group Canada Inc., a subsidiary of Volkswagen AG headquartered in Wolfsburg, Germany.

Volkswagen is one of the world's largest producers of passenger cars and is Europe's largest automaker.

Visit Volkswagen Canada online at

Volkswagen Canada
Spokesperson: Thomas Tetzlaff

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