Market Overview

CA Technologies Simplifies Integration Between IceMobile Loyalty Platform and Leading Retailer Systems to Support Increased Shopper Engagement

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NEW YORK--(BUSINESS WIRE)--

CA Technologies (NASDAQ: CA) announced that IceMobile, the leading global loyalty agency and division of Alliance Data, is using CA API Management to integrate real-time transactional data and customer relationship management (CRM) and point of sale (POS) systems with the IceMobile Bright Loyalty Platform which delivers instant, personalized mobile offers to the customer's mobile device. This integration puts the technical infrastructure in place for IceMobile retail customers to connect with the Bright Loyalty platform and put data analytics to use to increase shopper engagement and customer loyalty.

"With CA API Management, we completely transformed how we connect to our retailers. We eliminated the need to develop and test custom software and have cut the implementation time from 14 weeks to eight weeks," said Sander van Duijin, director of Sales at IceMobile. "The CA API solutions make our end-to-end offering more scalable which enables us to connect more costumers to our Bright Loyalty Platform."

IceMobile recognized it could improve its customers' loyalty programs, drive more meaningful consumer engagement and increase share of wallet by connecting to the rich data siloed in the retailer's legacy IT systems. The challenge was to make the connection with minimal effort and disruption on the customers' IT systems and staff; CA API Management was the answer. IceMobile worked with CA's local integration partner Enable-U to kick start the first implementation of CA API Management on a retailer site.

"APIs are the building blocks of digital transformation. For IceMobile, our API management solutions helped them integrate multiple customer data sources. This data consolidation enabled IceMobile to build stronger, more meaningful multi-channel engagement for its customers," said Rahim Bhatia, senior vice president, API Management, CA Technologies. "This positions IceMobile and its customers for success in application economy."

About IceMobile

IceMobile's mission is to add emotion to transactional loyalty, which they uniquely focus on food retail. IceMobile stands out by creating magic at the intersection of creativity and technology and data. By combining data and digital to deliver personalized mobile experiences, they boost revenue, increase customer loyalty and reach new costumers for retailers worldwide. More information at www.icemobile.com.

About CA Technologies

CA Technologies (NASDAQ: CA) creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy. Software is at the heart of every business in every industry. From planning, to development, to management and security, CA is working with companies worldwide to change the way we live, transact, and communicate – across mobile, private and public cloud, distributed and mainframe environments. Learn more at www.ca.com.

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Copyright © 2015 CA, Inc. All Rights Reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies. The content provided in this document is for informational purposes only and does not form a warranty of any kind. Actual results may vary depending on the size and complexity of a user's technical environment.

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CA Technologies
Leanne Agurkis
Mobile: (407) 620-2136
Leanne.Agurkis@ca.com



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