Time Inc.'s Entertainment Weekly Fall TV Preview Issue is Largest in Nine Years as a Result of Record-Breaking Advertising Pages
Time Inc.'s Entertainment Weekly Fall TV Preview issue, on newsstands Friday, September 11, is EW's biggest issue in nine years with record-breaking advertising pages. For the first time in the magazine's history, the entire issue is devoted to TV—there are no front-of-book and review sections. The perfect bound issue, a departure from the usual saddle stitching, has the scoop on 115 of the best new and returning shows.
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Advertising revenue for the issue increased by 63% compared to 2014, driven by a 52% increase in ad pages year-over-year and a 33% increase for EW.com's Fall TV digital site special. In addition to the positive momentum of the Fall TV Preview issue, August was a multi-platform success story for the brand; EW.com hit an all-time traffic record with 35.7 million unique visitors, it was also the second-best month ever for video streams with 2.9 million —up 124% year-over-year. August marked the second highest number of social referrals with 59.2 million with Facebook referrals up 123% and Twitter referrals increasing by 136% compared to 2014. Equally impressive is that 8 of EW's last 9 covers have trended on either Facebook or Twitter.
"The Fall TV Preview issue is truly a one-stop destination for connecting fans with the shows and characters they love and to share first person accounts from actors and showrunners. Over the past few months, our TV writers have visited sets all across the globe to bring intel on more than 100 shows, all expertly packaged into of the best issues we've ever produced. I couldn't be more proud of our editorial team," said Entertainment Weekly Editor, Henry Goldblatt.
"This is a proud moment for the EW team, led by Publisher Ellie Duque and Editor Henry Goldblatt," said Rich Battista, EVP, Time Inc. & President of PEOPLE and Entertainment Weekly. "EW is experiencing strong multi-platform growth and terrific momentum as we move into late 2015 and 2016."
With the Fall TV Preview issue on newsstands right before fall TV's hottest shows hit the airwaves, networks took advantage of the opportunity to build some undeniable buzz surrounding their most anticipated shows and worked to showcase their most creative ideas for their fall programming. For Scream Queens, the latest comedy-horror series from Ryan Murphy and Brad Falchuk, Fox worked with Americhip to create a dynamic print campaign that tips its hat to the inevitable backstabbing in store with the show. NBC honors legendary producer Dick Wolf with a gatefold devoted to the Chicago trilogy of Chicago P.D., Chicago Fire, and Chicago Med.
For more information about the Fall TV Preview issue, visit EW.com.
About ENTERTAINMENT WEEKLY
Entertainment Weekly is your all-access pass to Hollywood's most creative minds and most fascinating stars. The magazine was launched by Time Inc. in 1990 and is America's leading consumer publication in the entertainment category, with a guaranteed circulation rate base of nearly 1.8 million and a combined audience of almost 27 million loyal, engaged fans. Each day, EW.com publishes a myriad of featured stories, blog posts, TV-recaps, original videos, film reviews and photo galleries. In April 2015, the PEOPLE/Entertainment Weekly Network reached #1 in its competitive set with 56.4 million unique visitors and during the same month, EW.com desktop, tablet and mobile growth hit an all-time high of 19.9 million combined unique visitors. Entertainment Weekly is the first to know about the best in entertainment. With sharp insight, unparalleled access and a trusted voice, EW keeps readers plugged into pop culture. This is where the buzz begins.
Entertainment Weekly is also available on the iPhone®, iPad®, NOOK Color™, HP Touchpad, Kindle Fire, and select Android™ devices. On social media, join the Entertainment Weekly community on Facebook, Twitter, Instagram, Pinterest, Tumblr and Google+.
ABOUT TIME INC.
Time Inc. (NYSE: TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 140 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom, such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to celebrated franchises and events, including the Fortune 500, Time 100, People's Sexiest Man Alive, Sports Illustrated's Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend our events every year. We have been extending the power of our brands through various investments and acquisitions, including the formation of Sports Illustrated Play, a new company devoted to youth and amateur sports, and the acquisition of inVNT, a company that specializes in live media. We also provide content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for ourselves and third-party clients, including other magazine publishers.
Beth Jacobson, 212-522-7827