Aaron Task Named Digital Editor of Time Inc.'s Fortune
Aaron Task will become Digital Editor of Time Inc.'s Fortune, effective September 24, it was announced today by Alan Murray, Editor of Fortune.
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Task is an award-winning journalist with more than 20 years of experience covering business and finance. He was previously the editor-in-chief of Yahoo Finance. Before joining Yahoo in 2008, he spent 10 years at TheStreet.com in a variety of roles, including executive editor. He also served as the on-camera host for Yahoo's video efforts. Task is also the co-author, with Barry Ritholtz, of the 2008 book Bailout Nation.
"Fortune has made great progress since the launch of our web site only 14 months ago," said Murray. "Aaron has the right skills to take us to the next stage. He is an accomplished journalist who understands the digital media world inside out, and he wins high praise from his Yahoo colleagues as both an editor and manager."
Fortune.com launched as its own stand-alone web site in June 2014, when Time Inc.'s joint venture with CNNMoney ended.
In August 2015, Fortune.com's traffic broke new records and showed exponential year-over-year growth. Unique visitors doubled from the previous year, to 15.9 million. Mobile visitors to the site hit an all-time high, up 390% year over year. Video plays on the site also increased tenfold year over year in August (Omniture).
Fortune's digital expansion mirrors that of Time Inc. The company's worldwide digital properties attract more than 140 million visitors each month. Time Inc.'s US multi-platform audience grew 32% year over year in June. During the past year, the company's videos generated more than 1 billion views, and its global social footprint continues to rise, having reached 159 million as of June 30.
ABOUT TIME INC.
Time Inc. (NYSE: TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 140 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom, such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to celebrated franchises and events, including the Fortune 500, Time 100, People's Sexiest Man Alive, Sports Illustrated's Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend our events every year. We have been extending the power of our brands through various investments and acquisitions, including the formation of Sports Illustrated Play, a new company devoted to youth and amateur sports, and the acquisition of inVNT, a company that specializes in live media. We also provide content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for ourselves and third-party clients, including other magazine publishers.
Kerri Chyka, 212-522-3651
VP, Brand Communications