Market Overview

Toyota Reports August Sales of 224,381 Units

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TORRANCE, Calif.--(BUSINESS WIRE)--

Toyota Motor Sales (TMS), U.S.A., Inc., today reported August 2015 sales of 224,381 units, a decrease of 8.8 percent from August 2014 on a volume basis. With one less selling day in August 2015 than in August 2014, sales were down 5.3 percent on a daily selling rate (DSR) basis.

Toyota Division posted August 2015 sales of 190,894 units, down 10.5 percent on a volume and 7.1 percent on a DSR basis.

"Consumer confidence is at its highest level since January, despite predicted slower August industry sales," said Bill Fay, Toyota Division group vice president and general manager. "For the Toyota Division, Tacoma and Highlander had their best sales month since 2003. In September, we are excited for the launch of the all-new Scion iM, iA and the 2016 Tacoma."

Lexus reported August sales of 33,487 units, up 2.1 percent from August 2014 on a volume basis and 6.0 percent on a DSR basis.

"The luxury market continued its hot streak last month," said Jeff Bracken, Lexus group vice president and general manager. "In August, Lexus had a best-ever sales month, led by the all-new NX and RC."

August 2015 Highlights:

  • Corolla posted sales of 31,726 units
  • Camry August sales were 37,592 units
  • Total TMS light trucks posted sales of 93,575 units
  • Highlander up more than 16 percent
  • 4Runner up over 15 percent
  • RAV4 posted sales of 30,534 units
  • Sequoia posted sales of 1,048 units
  • Combined Tacoma and Tundra pickup sales up 0.4 percent
  • Lexus luxury utility vehicles up 15.2 percent
  • All-new NX posted sales of 4,448 units
  • All-new RC posted sales of 1,337 units
  • GX posted sales of 2,221 units

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota (NYSE: TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

 
TOYOTA U.S. SALES SUMMARY
August, 2015
                           
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
    2015     2014     CHG     CHG     2015     2014     CHG     CHG
TOTAL TOYOTA 224,381 246,100 -5.3 -8.8 1,673,002 1,627,509 3.3 2.8
TOTAL TOYOTA DIV. 190,894 213,291 -7.1 -10.5 1,450,851 1,428,678 2.0 1.6
TOTAL LEXUS   33,487     32,809     6.0     2.1     222,151     198,831     12.3     11.7
 
YARIS 858 523 70.4 64.1 14,949 9,741 54.2 53.5
COROLLA 31,726 33,088 -0.4 -4.1 252,106 238,275 6.3 5.8
PRIUS 17,757 23,437 -21.3 -24.2 125,830 151,213 -16.4 -16.8
CAMRY 37,592 44,043 -11.4 -14.6 291,843 306,471 -4.3 -4.8
AVALON 5,491 7,040 -19.0 -22.0 39,490 45,163 -12.1 -12.6
SCION FR-S 960 1,429 -30.2 -32.8 7,766 10,262 -24.0 -24.3
SCION iQ 9 219 -95.7 -95.9 458 1,620 -71.6 -71.7
SCION xD 16 789 -97.9 -98.0 766 5,757 -86.6 -86.7
SCION xB 1,376 1,621 -11.8 -15.1 11,384 11,254 1.7 1.2
SCION tC 1,534 2,128 -25.1 -27.9 12,317 13,056 -5.2 -5.7
TOTAL SCION 3,895 6,186 -34.6 -37.0 32,691 41,949 -21.7 -22.1
TOTAL TOYOTA DIV. CAR   97,319     114,317     -11.6     -14.9     756,909     792,812     -4.1     -4.5
 
CT 1,504 2,191 -28.7 -31.4 10,001 12,507 -19.6 -20.0
IS 4,537 5,312 -11.3 -14.6 32,237 33,427 -3.1 -3.6
RC 1,337 0 N/A N/A 9,299 0 N/A N/A
ES 7,286 7,692 -1.6 -5.3 41,767 47,188 -11.1 -11.5
GS 1,795 2,537 -26.5 -29.2 14,638 14,660 0.3 -0.2
LS 532 758 -27.1 -29.8 4,864 5,336 -8.4 -8.8
LFA 1 3 -65.4 -66.7 7 15 -53.1 -53.3
TOTAL LEXUS CAR   16,992     18,493     -4.6     -8.1     112,813     113,133     0.2     -0.3
TOTAL TOYOTA CAR   114,311     132,810     -10.6     -13.9     869,722     905,945     -3.5     -4.0
 
RAV4 30,534 35,614 -11.0 -14.3 200,818 179,345 12.5 12.0
FJ CRUISER 2 1,692 -99.9 -99.9 223 11,353 -98.0 -98.0
VENZA 2,147 2,793 -20.2 -23.1 17,573 21,587 -18.2 -18.6
HIGHLANDER 13,333 11,489 20.5 16.1 104,448 94,984 10.5 10.0
4RUNNER 8,811 7,657 19.5 15.1 63,396 49,612 28.4 27.8
SIENNA 11,249 12,386 -5.7 -9.2 94,046 86,338 9.5 8.9
SEQUOIA 1,048 913 19.2 14.8 8,155 7,814 4.9 4.4
LAND CRUISER 164 258 -34.0 -36.4 1,637 1,964 -16.2 -16.6
TOTAL TOYOTA DIV. SUV   56,039     60,416     -3.7     -7.2     396,250     366,659     8.6     8.1
 
TACOMA 16,230 14,338 17.5 13.2 122,064 102,736 19.4 18.8
TUNDRA 10,057 11,834 -11.7 -15.0 81,582 80,133 2.3 1.8
TOTAL TOYOTA DIV. PICKUP   26,287     26,172     4.3     0.4     203,646     182,869     11.9     11.4
TOTAL TOYOTA DIV. TRUCK   93,575     98,974     -1.8     -5.5     693,942     635,866     9.7     9.1
 
NX 4,448 0 N/A N/A 28,834 0 N/A N/A
RX 9,620 11,841 -15.6 -18.8 62,163 68,763 -9.2 -9.6
GX 2,221 2,198 4.9 1.0 16,249 14,429 13.2 12.6
LX 206 277 -22.8 -25.6 2,092 2,506 -16.1 -16.5
TOTAL LEXUS TRUCK   16,495     14,316     19.7     15.2     109,338     85,698     28.2     27.6
TOTAL TOYOTA TRUCK   110,070     113,290     0.9     -2.8     803,280     721,564     11.9     11.3
 
SELLING DAYS   26     27                 204     205            
DSR = DAILY SELLING RATE                                              
 
TOYOTA U.S. SALES SUMMARY
August, 2015
 
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
    2015     2014     CHG     CHG     2015     2014     CHG     CHG
* NORTH AMERICAN BUILT VEHICLES
 
COROLLA 31,726 33,088 -0.4 -4.1 252,106 238,210 6.4 5.8
CAMRY 37,576 44,031 -11.4 -14.7 291,709 306,354 -4.3 -4.8
AVALON 5,491 7,040 -19.0 -22.0 39,490 45,163 -12.1 -12.6
RAV4 14,464 21,161 -29.0 -31.6 128,833 119,731 8.1 7.6
VENZA 2,147 2,793 -20.2 -23.1 17,573 21,587 -18.2 -18.6
HIGHLANDER 12,956 11,152 20.6 16.2 102,009 92,526 10.8 10.2
SIENNA 11,249 12,386 -5.7 -9.2 94,046 86,338 9.5 8.9
SEQUOIA 1,048 913 19.2 14.8 8,155 7,814 4.9 4.4
TACOMA 16,230 14,338 17.5 13.2 122,064 102,736 19.4 18.8
TUNDRA 10,057 11,834 -11.7 -15.0 81,582 80,133 2.3 1.8
 
RX 9,037 9,308 0.8 -2.9 59,017 54,700 8.4 7.9
 
TOTAL 151,981 168,044 -6.1 -9.6 1,196,584 1,155,292 4.1 3.6
N.A. VEHICLES % OF TOTAL   67.7%     68.3%                 71.5%     71.0%            
 
TOYOTA DIV. IMPORT CAR 22,526 30,158 -22.4 -25.3 173,604 203,085 -14.1 -14.5
LEXUS IMPORT CAR 16,992 18,493 -4.6 -8.1 112,813 113,133 0.2 -0.3
TOYOTA DIV NA BUILT CARS 74,793 84,159 -7.7 -11.1 583,305 589,727 -0.6 -1.1
TOTAL TOYOTA CARS   114,311     132,810     -10.6     -13.9     869,722     905,945     -3.5     -4.0
 
TOYOTA DIV. IMPORT TRUCK 25,424 24,397 8.2 4.2 139,680 125,001 12.3 11.7
LEXUS IMPORT TRUCK 7,458 5,008 54.6 48.9 50,321 30,998 63.1 62.3
TOYOTA DIV NA BUILT TRUCK 68,151 74,577 -5.1 -8.6 554,262 510,865 9.0 8.5
LEXUS NA BUILT TRUCK 9,037 9,308 0.8 -2.9 59,017 54,700 8.4 7.9
TOTAL TOYOTA TRUCK   110,070     113,290     0.9     -2.8     803,280     721,564     11.9     11.3
 
SELLING DAYS   26     27                 204     205            
DSR = DAILY SELLING RATE
 
--CURRENT MONTH-- --CALENDAR YEAR TO DATE--
Memo: 2015 2014 DSR % 2015 2014 DSR %
Toyota Prius Sedan 10,450 14,724 -26.30% 75,826 90,627 -15.90%
Toyota Prius V (only) 3,119 3,506 -7.60% 19,904 20,725 3.50%
Toyota Prius C (only) 3,844 4,389 -9.00% 26,282 28,372 6.90%
Toyota Prius Phv (only) 344 818 -56.30% 3,818 11,489 66.60%

Toyota Business Communications
Toni Honsowetz, (310) 468-4291
Amanda Rice, (310) 468-1745
Aaron Fowles, (469) 292-1097
or
Lexus Public Relations
Moe Durand, (310) 468-1601
or
Media Web sites:
http://www.toyotanewsroom.com
http://www.lexusnewsroom.com
http://www.scionnewsroom.com










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