Market Overview

CORRECTING and REPLACING Audi Sets 56th Straight Monthly U.S. Record with 9.9% Gain in August 2015


Second paragraph, third sentence of release should read: Through the first eight months of 2015, Audi U.S. sales rose 12.1% from last year to 130,063 vehicles (instead of 116,066 vehicles).

The corrected release reads: 


  • Second-best sales month in Audi of America history
  • All-time best U.S. sales month for Audi Q5 SUV
  • All-new and technologically advanced Audi TT models off to strong sales start

Audi reported that its August 2015 sales increased 9.9% to 18,794 vehicles, a total that stands as the second-best monthly result ever in the U.S. market.

Audi achieved its best-ever August sales in the U.S. to mark its 56th consecutive monthly sales record. The previous August record was set in 2014 with 17,101 Audi vehicles sold. Through the first eight months of 2015, Audi U.S. sales rose 12.1% from last year to 130,063 vehicles.

August 2015 only trails the December 2014 all-time monthly record of 19,238 vehicles sold.

August results were bolstered by sales of Audi luxury SUVs, with a 40.9% increase for the Audi Q3, Q5 and Q7 models combined. The Q5 posted a 34.4% increase from last year, marking its best-ever sales month in the U.S. The Q7 posted an 8.4% increase from last August.

A key August 2015 sales highlight was the strong launch of the all-new Audi TT. In its first full month of U.S. market availability, the third-generation sports car line turned in a 259.3% sales improvement from a year earlier.

"The fast start for the technologically advanced Audi TT perfectly encapsulates the ingredients of Audi momentum over these past 56 months," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. "It is a story built on steady dealer investments, relentless new product development and a determination to be an industry leader in dramatic technologies such as the fully digital cockpit found in the TT models."

The A3 model line achieved robust sales led by the Audi A3 Cabriolet models in August 2015. The compact premium models achieved a 31.2% increase over year-earlier sales. The Audi A7 model also performed well, with a year-over-year increase of 11.0%.

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from


Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,741,000 vehicles to customers globally in 2014, and broke all-time company sales records for the 5th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros - 70 percent of the investment will flow into the development of new models and technologies. Visit or for more information regarding Audi vehicles and business topics.



  --MTD--   --YTD--  
Model Line  

Aug '15



Aug '14



Yr/Yr %



Aug '15




Aug '14

YTD Actual


Yr/Yr %


A3   3,188   2,430   31.2%   24,260   12,329   96.8%  
A4   2,541   3,233   -21.4%   18,306   23,349   -21.6%  
A5   1,043   1,813   -42.5%   8,867   11,961   -25.9%  
A6   2,022   1,927   4.9%   15,359   15,657   -1.9%  
A7   757   682   11.0%   4,882   5,798   -15.8%  
A8   441   436   1.1%   3,376   3,573   -5.5%  
allroad   202   585   -65.5%   1,742   2,961   -41.2%  
Q5   5,051   3,757   34.4%   31,417   26,874   16.9%  
Q7   2,016   1,859   8.4%   12,480   11,740   6.3%  
Q3   1,189   243   389.3%   8,602   243   3439.9%  
R8   35   50   -30.0%   439   525   -16.4%  
TT   309   86   259.3%   333   1,056   -68.5%  

Total Audi


  18,794   17,101   9.9%   130,063   116,066   12.1%  

Total CPO


  4,441   4,733   -6.2%   32,844   30,676   7.1%  


- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet.

- A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe, TT Roadster and TTS Roadster.

Audi of America Communications
Brad Stertz, 703-364-7440
Mobile: 703-344-1320

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