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Panasonic Partners With Big Brothers Big Sisters on "Share The Music" Headphone Donation Initiative

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Newark-based Consumer Products Company Will Donate Headphones to Area Children in Big Brothers Big Sisters of Essex, Hudson & Union Counties Programs

NEWARK, N.J., Aug. 3, 2015 /PRNewswire/ -- Panasonic Consumer Products Company announced today "Share The Music" -- a program in which they will donate headphones to children in Big Brothers Big Sisters of Essex, Hudson & Union Counties programs. Panasonic's North American headquarters are located in Newark.

During the month of August, for every qualifying headphone purchase1 made at Panasonic.com, Panasonic will donate a pair of its popular Sound Rush on-ear headphones2 to Big Brothers Big Sisters (BBBS) of Essex, Hudson & Union Counties. Panasonic's aim is to provide each of the 1,100 children enrolled in BBBS programs locally with headphones. BBBS's mission is to provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better.

"It has long been one of Panasonic's basic business principles to make contributions to society overall and the communities in which we do business," said Julie Bauer, President, Panasonic Consumer Products Company and Chief Marketing Officer of Panasonic Corporation of North America. "Share The Music is a very simple way for us to do that by bringing a little joy to a child's life and supporting the great work that Big Brothers Big Sisters is doing to improve the lives of children in our community."

"Partnership on paper is one thing, but what Panasonic is doing with our children, families and communities goes much deeper," said Carlos Lejnieks, President & CEO of Big Brothers Big Sisters of Essex, Hudson & Union Counties. "This donation is merely one articulation of our growing work together to help offer support for our programs."

To learn more about the Panasonic / Big Brothers Big Sisters "Share The Music" headphones program visit http://shop.panasonic.com/bbbs.

About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from Ultra HD 4K TVs, Blu-ray Disc Players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Beauty, Personal Care products and more. In Interbrand's 2014 Annual "Best Global Green Brands" report, the Panasonic brand ranked fifth overall --  the highest ranked electronics brand in the report. To learn more about Panasonic USA's products, visit www.panasonic.com. Follow Panasonic USA on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

About Big Brothers Big Sisters

Big Brothers Big Sisters of Essex, Hudson & Union Counties is a one-to-one, youth mentoring agency which provides children who face challenges with strong and enduring, professionally supported mentors (or "Bigs") that change their lives for the better, forever.  Each relationship meets on regular basis for at least one year. The Essex, Hudson and Union Counties agency - the largest one-to-one mentoring program in NJ – serves well over 1,000 young people every year. Over a century old, Big Brothers Big Sisters is the country's most respected evidence-based mentoring program. For more information, call 973-642-2447 or visit www.facebook.com/BigsAndKids and www.BigsAndKids.org.

1 Qualifying headphone models include RP-HJX20, RP-DH1250S, RP-HC800K, RP-BTD5K, and the RP-BTD10K.

2 Model to be donated is the Panasonic Sound Rush RP-HXS200M-A (MSRP $39.99)

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/panasonic-partners-with-big-brothers-big-sisters-on-share-the-music-headphone-donation-initiative-300122205.html

SOURCE Panasonic

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