Market Overview

For the Love of Wheat: Boston's Restaurant & Sports Bar 'Rolls Out' Campaign Dedicated to the Dough

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DALLAS--(BUSINESS WIRE)--

As the saying goes, "if it works, why change it?" Boston's Restaurant & Sports Bar (Boston's), a casual dining brand that combines a family-friendly restaurant and separate sports bar under one roof, has truly taken this phrase to heart. In an effort to showcase how the brand isn't reinventing the wheel, Boston's announced today the launch of its fall campaign, which puts the focus on its oldest, yet most treasured recipe, the dough. Starting August 24 and running until November 8, menu items featuring the dough will be the main stars of the show.

Boston's dough story began in 1964 when Greek immigrant and founder of Boston Pizza, Gus Agioritis insisted that the Boston's dough sit or "proof" for eight hours or more to achieve the best results. Today they still knead their dough by hand and let it proof for 24 hours to develop its signature flavor. Boston's also measures the temperature of the air, wheat flour mix, and water to achieve the perfect mixing temperatures that allow the elements to thrive. They use 7 million pounds of flour a year just for dough. To this day, per Gus's original recipe, the wheat is sifted and each layer is individually streamed, allowing the blending of various streams of flour to get the exact unique properties needed to create Boston's signature flavor profile and dough consistency. Every single one of Boston's kitchen makes its dough from scratch, never daring to serve pre-made, mass produced, frozen dough that you might find in other restaurants. Boston's dough is made by hand by the people who take pride in making food from scratch every day.

"Our brand is truly unique in the fact that we got our start from humble beginnings nearly 50 years ago and still follow the same traditions and recipes that Boston Pizza's founders did back in 1964," said Brad Bevill, Vice President of Marketing for Boston's Restaurant & Sports Bar. "Our dough story is of the things we are most proud of and the fall campaign is a great way to celebrate this special product's versatility and why it is such an essential piece of our menu. It's part of what allows us to use ‘gourmet' in our name."

With nearly 40 percent of Boston's menu items featuring its made-from-scratch dough, the brand is eager to show guests just how multi-functional the product is. New items that are being introduced during the fall campaign include:

  • Chicken Caesar Panini—Made-from-scratch pizza dough filled with marinated, grilled 6oz chicken breast, fresh spinach, Mozzarella cheese, diced tomatoes, crushed red pepper, oregano, grated parmesan cheese and Caesar dressing and then cooked to perfection.
  • Chicken Bacon Pizza Taco—Pizza sauce topped with diced chicken breast, bacon crumbles, and chipotle seasoning over Boston's made-from-scratch pizza dough. Topped with fresh, shredded lettuce, diced tomatoes, and a sprinkle of nacho cheese—a taco is born. Served with a side of our seasoned French fries.
  • Apple Dessert Pizza—A mixture of cream cheese, honey, cinnamon, vanilla, and diced apples served over Boston's famous made-from-scratch pizza dough. Topped with granola, caramel sauce, whipped cream and garnished with a sprig of fresh mint.

In addition to the new menu items featured above, the brand will be bringing back two favorites:

  • The Original Pizzaburger
  • Pizzaburger Sliders

Other menu items that use Boston's signature dough recipe include Gourmet Pizzas, Flatbreads, Calzones, Pepperoni Stuffed Twist Bread, Parmesan Pizza Bread and more.

Boston's fall campaign doesn't just stop there. Their commitment to featuring "dough" is so strong that they plan to pair it with a charitable component of doughnating a percentage of pizza sales at participating restaurants to No Kid Hungry's Dine Out Month campaign. Additionally, all Boston's restaurants nationwide will collect funds through Round Up, a program that allows guests the ability to round up their checks to the nearest dollar to contribute spare change to the Boston's Pizza Foundation in support of local charities. All Round Up funds the month of September will also contribute to Dine Out Month.

Boston's Restaurant & Sports Bar's U.S. operations are based in Dallas. The company currently has 28 locations operating in 23 states and the company's sister brand, Boston Pizza which is celebrating more than 50 years of service, has more than 375 locations throughout Canada and is considered the No. 1 casual dining brand in the country.

ABOUT BOSTON'S

Boston's is both a family-friendly casual dining restaurant and an energetic sports bar, all under one roof. For over 50 years, Boston's has specialized in providing a relaxing atmosphere and fabulous food to parties of all sizes. Boston's motto is "We've gotcha covered," and with 80+ menu items, primarily made in-house, they deliver on having something for every occasion and taste. For the latest news on Boston's Restaurant & Sports Bar visit www.facebook.com/BostonsNational or follow Boston's on Twitter at @BostonsCorp.

Fishman Public Relations
Julianne Kennelly, (847) 945-1300 x239
jkennelly@fishmanpr.com

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