Jamba Juice Serves up Speed and Convenience for Consumers Who Can't Wait for Their Next Juice or Smoothie, with Launch of Mobile Order Ahead App
Jamba, Inc. (NASDAQ: JMBA) a leading health and wellness brand today announced that consumers will now be able to skip the line at over 200 stores where the leading smoothie and freshly-squeezed juice retailer will be rolling out the first phase of its new mobile order ahead app. The new smartphone tool, which meets the needs of today's time-constrained consumer, is available on the Jamba Juice app.
The Jamba mobile order head app reduces wait times for guests and continues the brand's ongoing commitment to enhance the in-store experience and remain ahead of the curve in the use of technology as consumers increasingly turn to mobile for retail transactions. The app incorporates an updated brand look and feel and an improved digital customer experience which will lead to increased purchases and basket size.
"The new order ahead app allows us to compete effectively for the on-the-go consumer in the QSR space which is experiencing a shift to mobile ordering as consumers are engaging with brands on different platforms at different stages of the path to purchase," said Julie S. Washington, Jamba chief marketing and innovation officer. "Mobile has become a part of doing business that guests expect from Jamba, and the mobile app will provide additional data about app users and their purchase behavior which will enable us to provide more targeted messaging and drive increased revenue."
The first phase of the mobile order ahead app roll-out will be activated in California (Bay Area, NorCal/SoCal), New York, Chicago and Hawaii throughout the month of August. The option will be supported by a robust communication campaign that will highlight and educate the functionality and consumer benefits of the app and ordering ahead. Future phases will include additional functionality and increased benefits for users.
Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of June 30, 2015, there were 807 Jamba® stores system-wide in the United States, of which 601 are franchise-operated stores, and 206 are Company-owned. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473- 7848).
Mike Fuccillo, 510-596-0100, ext. 7
Dir. Corporate Communications