Inclement Weather Proven to Impact Streaming Audio Listening in Triton Digital's June 2015 Ranker
Triton Digital®, a leading technology provider for the audio industry, today unveiled its monthly Ranker for June 2015, providing insights into listening trends measured by the Webcast Metrics® audience measurement platform. St. Louis showed the largest listening gain from May 2015 to June 2015 with a 16.8 percent increase in AAS (M-F 6A-8P), seemingly due to hazardous weather conditions that spawned a State of Emergency, including heavy rains and a tornado.
"The spike in listening during the St. Louis State of Emergency confirms that listeners are tuning in to streaming audio as a real-time, go-to news source," said Rob Favre, General Manager and Chief Compliance Officer, Webcast Metrics. "With the accessibility of streaming audio on mobile, more and more people have instant access to local weather reports and emergency protocol announcements."
Key findings from the June 2015 Ranker include:
Total listening for clients measured in June 2015 showed 4,198,667 AAS
during the Domestic M-F 6A-8P daypart and 3,547,002 AAS during the
Domestic M-Su 6A-Midnight daypart.
- Compared to June 2014, AAS within the Domestic U.S. grew by 40.7 percent (M-F 6A-8P) and 45.5 percent (M-Su 6A-Mid).
- During the M-F 6A-8P daypart, 39 percent of listening took place on an iOS device, followed by Android (31 percent), Flash Player (8 percent) and Google Chrome (7 percent).
- Of the top 20 markets, St. Louis showed the largest listening gain in June 2015 vs. May 2015 with a 16.8 percent increase in AAS (M-F 6A-8P), followed by Miami (6 percent), New York (4.9 percent), Minneapolis-St. Paul (3.6 percent), Detroit (2.6 percent) and Los Angeles (1.8 percent).
- The Adult Contemporary format showed the largest listening gain in June 2015 vs. May 2015 with a 10% increase in AAS (M-F 6A-8P), followed by Modern Adult Contemporary (3.7 percent), Country (2.9 percent), Classic Rock (1.7 percent) and Top 40 (1.4 percent).
Full results of the June 2015 Ranker can be found here: http://www.tritondigital.com/press-releases/triton-digital-releases-june-2015-top-20-ranker
Triton Digital's Monthly Ranker is a listing of its top 20 clients' digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton's Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.
About Triton Digital
Triton Digital's® (http://www.tritondigital.com/) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company's innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
Kristin Koziarski, 866-448-4037