Market Overview

Audi Sets 55th Straight Monthly U.S. Record with 20.8% Gain in July 2015

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HERNDON, Va.--(BUSINESS WIRE)--

Audi reported that its July 2015 sales increased 20.8% to 17,654 vehicles, a total that stands as the fourth-best monthly result ever in the U.S. market.

Audi achieved its best-ever July sales in the U.S., marking the 55th consecutive monthly sales record. The previous July record was set in 2014 with 14,616 Audi vehicles sold. Through the first seven months of 2015, Audi U.S. sales rose 12.4% from last year to 111,269 vehicles.

July results were bolstered by sales of Audi luxury SUVs, with a 68.4% increase in sales encompassing the Audi Q3, Q5 and Q7 models. The Q5 posted a 47.4% increase from last year, while the Q7 posted a 34.1% increase from last July.

"The showroom traffic that our dealers saw in July indicates that demand across the Audi product lineup is hotter than ever," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. "We are confident that the Audi momentum will continue into the autumn selling season with the release of the entire model-year 2016 portfolio and the upcoming launches of the all-new TT and the first plug-in Audi, the A3 Sportback e-tron."

The A3 model line achieved robust sales in July with a 46.3% increase over July 2014 sales. The A6 and A7 models also performed well, with year-over-year increases of 5.9% and 15.8%, respectively.

Audi Certified pre-owned vehicle sales also set a new July record, with a 10.3% gain on 4,542 CPO vehicles sold. CPO sales year-to-date have increased 9.5%.

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

   

AUDI US
SNAPSHOT

  --MTD-- --YTD--
Model Line  

Jul '15
Actual

 

Jul '14
Actual

 

Yr/Yr %
change

 

Jul '15 YTD
Actual

 

Jul '14 YTD
Actual

 

Yr/Yr %
change

A3   3,167   2,164   46.3%   21,072   9,899   112.9%
A4   2,218   2,717   -18.4%   15,765   20,116   -21.6%
A5   1,105   1,610   -31.4%   7,824   10,148   -22.9%
A6   1,928   1,820   5.9%   13,337   13,730   -2.9%
A7   749   647   15.8%   4,125   5,116   -19.4%
A8   418   503   -16.9%   2,935   3,137   -6.4%
allroad   215   366   -41.3%   1,540   2,376   -35.2%
Q5   4,700   3,189   47.4%   26,366   23,117   14.1%
Q7   1,939   1,446   34.1%   10,464   9,881   5.9%
Q3   1,166   0   0.0%   7,413   0   0.0%
R8   41   53   -22.6%   404   475   -14.9%
TT   8   101   -92.1%   24   970   -97.5%
Total Audi Sales   17,654   14,616   20.8%   111,269   98,965   12.4%
Total CPO Sales   4,542   4,116   10.3%   28,403   25,943   9.5%
       

NOTES:

- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet.
- A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.
- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.
- A6 includes A6 Sedan and S6 Sedan.
- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.
- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.
- Q5 includes Q5 and SQ5.
- R8 includes R8 Coupe and R8 Spyder.
- TT includes TT Coupe, TTS Coupe, TT Roadster and TTS Roadster.







ABOUT AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,741,000 vehicles to customers globally in 2014, and broke all-time company sales records for the 5th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros - 70 percent of the investment will flow into the development of new models and technologies. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.

Audi of America Communications
Brad Stertz, +1 703 364 7440
Mobile: +1 703 344 1320
brad.stertz@audi.com
www.audiusanews.com



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