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Barnes & Noble Announces 'There's More Fun to Be Done' with Special Dr. Seuss Events Celebrating His Never-Before-Seen Book, What Pet Should I Get?

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NEW YORK--(BUSINESS WIRE)--

Barnes & Noble, Inc. (NYSE:BKS), the nation's largest retail bookseller and the leading retailer of content, digital media and educational products, today announced that its month-long Get Pop-Cultured campaign will conclude with a fantastic lineup including special Dr. Seuss events celebrating his never-before-seen book, What Pet Should I Get?. Inspired by the July 28 release of What Pet Should I Get?, Barnes & Noble is inviting kids of all ages to its stores nationwide on Tuesday, July 28, at 7pm for a special "What Pet Should We Get?" Storytime event. Participants will use their imaginations to help their local store decide what pet to get by creating unique Dr. Seuss-inspired pets for their local store. Plus, customers who buy What Pet Should I Get? will receive 50% off select Dr. Seuss stories, including The Cat in the Hat, Green Eggs and Ham, One Fish Two Fish Red Fish Blue Fish, Horton Hears a Who and The Lorax. This special offer is valid from Tuesday, July 28, through Friday, July 31, in stores only.

Customers are invited back to their local store for the "Dr. Seuss Spectacular" event on July 31 at 7pm, to enjoy the thrilling grand finale of Get Pop-Cultured 2015 with a variety of crafts and activities all inspired by Dr. Seuss' clever and whimsical books that have had a profound influence on pop culture for more than 50 years.

Additionally, Barnes & Noble's final Throwback Thursday on July 30 will celebrate the 1990s, including Dr. Seuss' influence on that decade. Other highlights will include exciting, 1990s-themed activities, including a Goosebumps Monster Mashup Activity based on the frighteningly fun children's series by author R. L. Stine that was iconic to the decade and remains incredibly popular today, and special deals of the decade including 50% off Speak by Laurie Halse Anderson, 50% off the Barnes & Noble Exclusive edition of Like Water for Chocolate by Laura Esquivel, featuring an original cover, and so much more.

Dr. Seuss Spectacular – Tuesday, July 28, at 7pm and Friday, July 31, at 7pm

In celebration of the release of the newly discovered What Pet Should I Get? by Dr. Seuss, Barnes & Noble is inviting customers to visit their local store to help decide what pet to get at a special Storytime event on Tuesday, July 28, at 7pm. What Pet Should I Get?, the never-before-seen picture book, tells the story of a brother and a sister who are faced with this very question, and is available starting July 28 at Barnes & Noble stores nationwide, online at BN.com and on NOOK.

At the "What Pet Should We Get?" Storytime, children will help Barnes & Noble stores nationwide make the difficult choice of what pet to get by using their vivid imaginations to create a one-of-a-kind Dr. Seuss-inspired pet for their local store.

The Dr. Seuss Spectacular will serve as the grand finale of Get Pop-Cultured, proving that "there is more fun to be done" before the month-long campaign comes to an end for its second year. Children and their parents/guardians are invited to visit their local store to enjoy a variety of crafts and activities all inspired by Dr. Seuss' clever, whimsical books that have had a profound influence on pop culture. These include The Cat in the Hat, Green Eggs & Ham, The Lorax and so much more.

In addition, from July 28 through July 31, customers who purchase What Pet Should I Get? will receive 50% off on select Dr. Seuss stories including The Cat in the Hat, Green Eggs and Ham, One Fish Two Fish Red Fish Blue Fish, Horton Hears a Who and The Lorax. Customers should contact their local Barnes & Noble for more details, and to find out what additional events will be taking place to celebrate Dr. Seuss.

Throwback Thursday 1990s – Thursday, July 30

Barnes & Noble is inviting customers to its stores nationwide on July 30 for the final event in the extremely popular Throwback Thursday series to celebrate the most iconic moments in pop culture from the 1990s. The celebration will feature fun, themed activities based on the memorable decade, including a look at Dr. Seuss' influence on that decade. Other highlights include a fantastic 1990s-style Goosebumps Monster Mashup Activity based on the frighteningly fun children's series by author R. L. Stine that was iconic throughout the decade and remains incredibly popular today. The fun activity will involve participants deciding which of the monsters featured on select Goosebumps covers would win in a battle. To help the audience reach their decision, fun facts about each monster will be read aloud. Customers should contact their local Barnes & Noble for more details, and to find out what additional events will be taking place to celebrate the 1990s.

And, as always during Barnes & Noble's exciting Throwback Thursday events, special deals from the decade will round out the excitement. Stores will have special offers on iconic content from the time period, including 50% off Speak by Laurie Halse Anderson and 50% off the Barnes & Noble Exclusive edition of Like Water for Chocolate by Laura Esquivel, featuring an original cover. Special poster giveaways throughout Throwback Thursday 1990s include Goosebumps book cover posters, a Harry Potter quote poster and a Speak book cover poster.

Plus, the vinyl editions of the original soundtrack from Clueless and the album Nevermind by Nirvana will be available for sale, in addition to retro candies from the decade, and select NOOK Books® iconic to the 1990s will be discounted including Operating Instructions by Anne Lamott and Sleepers by Lorenzo Carcaterra. Customers can also visit a specially crafted Throwback Thursday Display Wall in-stores, which will feature fun facts, images, products and more from the decade. It provides the perfect opportunity for customers to learn more about the time period and take pictures to share on social media, using the hashtags #TBT and #GetPopCultured.

Authors, Illustrators, Celebrities and More

Throughout the Get Pop-Cultured with Barnes & Noble campaign, stores across the country have been welcoming customers' favorite authors, illustrators, and celebrities. Major highlights during the final week of the campaign include Christopher Paolini at our Bozeman, MT, store and RJ Palacio & Tad Hills at our Union Square store in New York City. Customers should contact their local Barnes & Noble store to find out which authors will appear.

Get Pop-Cultured Sweepstakes from NOOK®

At all Get Pop-Cultured events and throughout the month of July, customers can visit the NOOK Counter to enter for a chance to win a $1,000 Barnes & Noble Gift Card. To enter, customers can visit the NOOK Boutique® at their local Barnes & Noble store anytime between July 1 and July 31, where they should look for the specially created Get Pop-Cultured NOOK App on the NOOK devices displayed.

Get Pop-Cultured on Social Media

Pop culture fans should follow Barnes & Noble on Twitter, Instagram, Tumblr and like Barnes & Noble on Facebook for the very latest information on Get Pop-Cultured with Barnes & Noble, including announcements about upcoming events and promotions. Pop culture fans can also follow NOOK on Facebook, Google+, Twitter and Instagram.

For a full schedule of local events and author appearances, and for more details regarding giveaways, competitions and sweepstakes, visit www.bn.com/GetPop-Cultured.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The Company operates 648 Barnes & Noble bookstores in 50 states, and one of the Web's largest e-commerce sites, BN.com (www.bn.com). The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store® (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 724 bookstores serving over five million students and faculty members at colleges and universities across the United States.

General information on Barnes & Noble, Inc. can be obtained by visiting the Company's corporate website: www.barnesandnobleinc.com.

Barnes & Noble®, Barnes & Noble Booksellers® and Barnes & Noble.com® are trademarks of Barnes & Noble, Inc. or its affiliates.

For more information on Barnes & Noble, follow us on https://twitter.com/BNBuzz, http://instagram.com/barnesandnoble and http://thebarnesandnoble.tumblr.com, and like us on https://www.facebook.com/barnesandnoble.

Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Senior Vice President
Corporate Communications
mkeating@bn.com
or
Alan McNamara, 212-633-3379
Director
Corporate Communications
amcnamara@bn.com








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