Mobile Listening Reaches All-Time High in Webcast Metrics' May 2015 Ranker
Triton Digital®, a leading technology provider for the audio industry, today unveiled its monthly Ranker for May 2015, providing insights into listening trends measured by the Webcast Metrics® audience measurement platform. Over 75 percent of overall listening in May took place on mobile devices during the Monday through Friday 6:00AM – 8:00PM daypart, up from 65 percent in May 2014.
"Mobile's 75% share of listening is a huge milestone," said Rob Favre, General Manager and Chief Compliance Officer, Webcast Metrics. "Delivering a high-quality streaming experience on mobile devices is more important than ever given consumers' propensity for taking their favorite audio on the go."
Key findings from the May 2015 Ranker include:
Total listening for clients measured in May 2015 showed 4,243,719 AAS
during the Domestic M-F 6A-8P daypart and 3,576,523 AAS during the
Domestic M-Su 6A-Midnight daypart.
- Compared to May 2014, AAS within the Domestic U.S. grew by 40.5 percent (M-F 6A-8P) and 42.5 percent (M-Su 6A-Mid).
- During the M-F 6A-8P daypart, 38 percent of listening took place on an iOS device, followed by Android (31 percent), Flash Player (8 percent) and Google Chrome (7 percent).
- Of the top 20 markets, Miami showed the largest listening gain in May 2015 vs. April 2015 with a 10.7 percent increase in AAS (M-F 6A-8P), followed by Los Angeles (7.4 percent), San Francisco (5.7 percent), Houston (4.3 percent), Cleveland (3.6 percent) and Dallas-Fort Worth (2 percent).
Full results of the May 2015 Ranker can be found here: http://www.tritondigital.com/press-releases/triton-digital-releases-may-2015-top-20-ranker
Triton Digital's Monthly Ranker is a listing of its top 20 clients' digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton's Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.
About Triton Digital
Triton Digital's® (http://www.tritondigital.com/) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company's innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
Kristin Koziarski, 866-448-4037