Zady Takes Socially Conscious Fashion Global with Pitney Bowes' Borderfree
Zady, a New York-based online retailer of lifestyle goods for conscious consumers, today announced that it has partnered with Borderfree, a market leader in international cross-border ecommerce solutions and a Pitney Bowes company (NYSE: PBI), to expand internationally with Borderfree using BFX, Borderfree's new express implementation technology.
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Borderfree's team of global ecommerce experts worked with Zady to create a localized online shopping experience for international visitors based on local preferences, best practices and market insights while keeping the retailer's brand at the forefront. Following the launch of a fully-optimized international version of their domestic website on July 1st, Zady's high-quality, sustainable products will be available to international shoppers in over 220 countries and territories, and in more than 74 currencies. Standard shipping will be free for all international orders for the month of July.
Launched domestically in August 2013 to set a new standard for transparency and social consciousness in a retail environment dominated by fast fashion, Zady has grown rapidly over the last eighteen months and is poised to capture significant international growth. Approximately 20 percent of Zady's organic website traffic comes from consumers in Canada, France, Japan and the United Kingdom. With Borderfree Express, Zady can increase this international traffic and convert it into sales.
"Zady was founded on the idea that through our collective buying decisions we could drive positive change. The idea is global in scope, but until now, our focus has been limited to U.S. consumers," said Maxine Bédat and Soraya Darabi, Zady co-founders. "With Borderfree, we can bring the movement of the conscious consumer to the rest of the world."
"Zady is the pioneer of mindful consumerism in the world of online fashion," said Lila Snyder, President, Global Ecommerce, Pitney Bowes. "With existing demand from a growing international fan base and a digital-first approach, Zady is ideally positioned to connect with online shoppers across the globe."
Borderfree, a Pitney Bowes company, is a market leader in global ecommerce, operating a technology and services platform that the world's most iconic brands rely on to expand globally and transact with customers in more than 220 countries and territories and more than 74 currencies worldwide. Borderfree manages all aspects of the international shopping experience, including site localization, multi-currency pricing, payment processing, fraud management, landed cost calculation, customs clearance and brokerage and global logistics services while maintaining the integrity of our customers' brand and the consumer experience. Clients include J.Crew, Neiman Marcus, Lands' End, Ann Taylor and Gilt. For more information, visit www.borderfree.com.
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company offering innovative products and solutions that enable commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce. More than 1.5 million clients in approximately 100 countries around the world rely on products, solutions and services from Pitney Bowes. For additional information, visit Pitney Bowes at www.pb.com.
Zady (www.Zady.com) is the leading slow fashion brand and lifestyle destination re-envisioning the future of fashion from field to garment. Its mission is simple: to create the best possible products, inside and out, from the ground up, and then share that story with consumers, giving them true value and a grounded connection to the items they own. In contrast to fast fashion, Zady works directly with each supply chain partner at every step of production to offer consumers beautiful, high-quality products made with integrity. With this, Zady is creating a new standard for transparency and responsible production within the apparel industry. The company was founded by Maxine Bédat and Soraya Darabi in August 2013 and is based in New York City.