Market Overview

Revolutionary New Product Makes Every Day a Good Hair Day


Now Everyone Can Have Beautiful Hair 24/7 with EVERPRO

New York, NY (PRWEB) June 02, 2015

EVERPRO, a brand founded on a single mission to offer innovative solutions to unique hair concerns, is pleased to introduce GRAY AWAY, the fastest and easiest way to temporarily touch-up gray roots and the answer for women struggling to maintain perfect hair. GRAY AWAY offers a revolutionized formula that extends the life of salon color by flawlessly concealing gray roots as hair color begins to grow out, providing instant gray coverage in just ten seconds.

In a study conducted, one in three women expressed "feeling old" upon discovery of their first gray hair. Of these women, 88% further admitted to turning to coloring their hair for a quick, immediate solution to disguise their grays. While these women reported feeling instantly more youthful and attractive, in as little as ten days participants noticed a resurgence of gray roots. GRAY AWAY unveils the ultimate, yet attainable solution to battling unwanted gray hair, while maintaining beautiful color, re-defining an industry standard.

This professional-grade salon formula allows women to use backstage hair secrets in the privacy of their own home. With over 75% of women coloring their hair, GRAY AWAY helps to save time for constantly on-the-go women and money for budget-conscious beauty devotees.

GRAY AWAY's unique, pinpoint spray applicator delivers quick, targeted and precise coverage while the revolutionary, self-adjusting color matching technology makes it impossible to detect. With no messy mixing and no mess, this easy to use formula dries quickly leaving hair soft, with a natural-looking, beautiful finish. Backed by years of research and development, GRAY AWAY is free of the harsh chemicals, dyes, ammonias and peroxides that can be found in competitive products. The innovative product contains mineral-derived emollients that adhere to hair and stay in place until washed out with shampoo. A single can lasts for an estimated 40 coloring applications.

"Gray hair does not discriminate by age, hair color, or day of the week," says Akil Hines, Marketing Director at Everpro.. "GRAY AWAY is an inexpensive solution for all women seeking natural-looking coverage between salon visits, even for women as early as their mid-20's when grays are just starting to show."

GRAY AWAY is offered in two easy-to-match shades, Black to Medium Brown and Medium Brown to Dark Blonde. GRAY AWAY is available for purchase online at and retailers including Bed Bath & Beyond, CVS, Rite Aid, Ulta Beauty, Walgreens, Walmart, and other fine retailers (MSRP $9.99).

For more information contact Ashton Spatz, aspatz(at)haleymiranda(dot)com.

EVERPRO Beauty hair care is a franchise at MANA products. EVERPRO was founded on a single mission to offer innovative solutions to unique hair concerns. With its high performance range of easy-to-use hair care products, EVERPRO offers professional-grade salon formulas to be used in the privacy of the home. Backed by years of scientific research and development, EVERPRO's products, comprised of GRAY AWAY for Women and GRAY AWAY for Men, guarantee exceptional, instant results. Healthy, beautiful hair is easily achievable with the help of EVERPRO. For more information or to purchase online, visit

For the original version on PRWeb visit:

View Comments and Join the Discussion!