NYSE Welcomes Fitbit on Its First Day as a Publicly-Traded Company

Fitbit, Inc. FIT opened for trading today on the New York Stock Exchange (NYSE) under the ticker symbol "FIT" after its initial public offering on the floor of the NYSE. Barclays is the Designated Market Maker for the company's stock.

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Fitbit FIT celebrates its IPO with a workout event outside the NYSE. (Photo: Business Wire)

James Park, CEO and Co-Founder, and Eric Friedman, CTO and Co-Founder, joined by members of Fitbit's leadership team, commemorated the company's public debut by ringing the NYSE Opening Bell^® and visiting the trading floor to watch the stock open. Following the bell ringing, Fitbit hosted a celebration on Wall Street that invited New Yorkers to join the Fitbit movement by participating in a lunchtime workout led by celebrity trainer and Fitbit ambassador Harley Pasternak.

Founded in 2007, Fitbit is leading a worldwide movement toward healthier, more active lives by empowering people with data, inspiration and guidance to reach their goals. The Fitbit platform combines connected health and fitness devices with software and services, including an online dashboard and mobile apps, data analytics, motivational and social tools, personalized insights, and virtual coaching through customized fitness plans and interactive workouts. The platform helps people become more active, exercise more, sleep better, eat smarter, and manage their weight. Fitbit appeals to a large, mainstream health and fitness market by addressing these key needs with advanced technology embedded in simple-to-use products and services. As of March 31, 2015, Fitbit has sold over 20.8 million devices since inception. According to The NPD Group, Fitbit held the leading position in the U.S. connected activity tracker market, with an 85% share, by dollars, in the first quarter of 2015.*

"Fitbit's IPO demonstrates the powerful role technology will continue to play in the health and fitness movement," said Garvis Toler, NYSE Global Head of Capital Markets. "With the power of capital markets fueling their innovation, Fitbit will be even better positioned to help people lead more active lives through wearable technology, data and inspiration."

Click here for video of Fitbit's bell ringing on the NYSE. Broadcast quality footage is available via the NYSE Broadcast Center at 212.656.5483 or NYSE-BroadCastCenter@TheIce.com.

Building upon four consecutive years of global leadership in capital raising, the NYSE continues to maintain its position as the venue of choice for technology IPOs in the U.S. since 2012. Year-to-date, NYSE IPOs have raised over $10 billion in combined proceeds, representing 61% of all proceeds raised from U.S. IPOs in 2015, including $2.4 billion in combined proceeds raised from tech IPOs, representing 70% of all capital raised from qualifying tech IPOs.

To learn more about NYSE's leadership position in tech IPOs, click here. For more information on listing on the New York Stock Exchange, visit www.nyse.com/why-nyse.

About NYSE Group

NYSE Group is a wholly-owned subsidiary of Intercontinental Exchange ICE, operator of the leading global network of exchanges and clearing houses. NYSE Group operates multi-asset exchanges, and a range of related data products and technology services. The company's equity exchanges - the New York Stock Exchange, NYSE MKT and NYSE Arca - trade more U.S. equity volume than any other exchange group. NYSE is the global leader in capital raising for listed companies, including the majority of technology IPOs globally since 2012. The company's equity options markets, NYSE Arca Options and NYSE Amex Options offer complementary market models. NYSE Group also provides comprehensive global connectivity services and a range of market data products to support efficient, transparent markets.

About Intercontinental Exchange

Intercontinental Exchange ICE operates the leading network of regulated exchanges and clearing houses. ICE's futures exchanges and clearing houses serve global commodity and financial markets, providing risk management and capital efficiency. The New York Stock Exchange is the world leader in capital raising and equities trading.

Trademarks of ICE and/or its affiliates include Intercontinental Exchange, ICE, ICE block design, NYSE and New York Stock Exchange. Information regarding additional trademarks and intellectual property rights of Intercontinental Exchange, Inc. and/or its affiliates is located at www.intercontinentalexchange.com/terms-of-use.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 - Statements in this press release regarding ICE's business that are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see ICE's Securities and Exchange Commission (SEC) filings, including, but not limited to, the risk factors in ICE's Annual Report on Form 10-K for the year ended December 31, 2014, as filed with the SEC on February 5, 2015.

About Fitbit

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health & fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit's diverse line of award-winning products includes Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 30,000 North American retail stores, 45,000 stores around the globe and sold in 54 countries. (Source: Fitbit)

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun, Aria and FitStar are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

SOURCE: Intercontinental Exchange

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* The NPD Group, Inc., Retail Tracking Service, Digital Fitness Devices data, January 2013 - March 2015. Fitbit refers to connected activity trackers in its prospectus, which has been defined in The NPD Group data as digital fitness wrist band and multi-location devices that connect to other devices (e.g., mobile devices and computers, via ANT+, Bluetooth, Wi-Fi, wireless combinations, wired connection only, and other wireless connections).

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