Teradata Positioned as a Leader in Gartner Magic Quadrant for Marketing Resource Management for Thirteenth Consecutive Year

Leaders in the MRM market demonstrate strong vision, ability to execute

ATLANTA, Feb. 10, 2015 /PRNewswire/ -- Teradata Corporation TDC, the big data analytics and marketing applications company, today announced it has again been positioned by Gartner, Inc. in the "Leaders" Quadrant of the "Magic Quadrant for Marketing Resource Management (MRM)" report. 

This marks the thirteenth straight year Teradata has been named a Leader in the report, which was published by Kimberly Collins, research vice president, CRM, at Gartner on February 2, 2015. 

The report compares category vendors based on completeness of vision in the Marketing Resource Management market and on their ability to execute that vision. Teradata Marketing Resource Management is one of several Teradata marketing applications in the Teradata Integrated Marketing Cloud, which also features Omni-Channel Marketing, Digital Marketing and Marketing Analytics.

"Teradata is honored by its continued presence in the Leaders Quadrant of the Gartner MRM Magic Quadrant.  As we stay true to our vision and execute toward it, our focus remains on inspiring marketers to drive growth through data-driven marketing, while creating integrated campaigns based on individualized customer insight," said Darryl McDonald, president, Teradata Marketing Applications.  "As a longtime leader in Marketing Resource Management, Teradata has helped thousands of companies around the world get more from their data so they can do more to bring value to their customer relationships and drive sustainable business growth."

Teradata has licensed the Gartner Marketing Resource Management Magic Quadrant report, and it is available for complimentary download on the Teradata website

About The Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designations. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.  

About Teradata
Teradata TDC helps companies get more value from data than any other company. Teradata's leading portfolio of big data analytic solutions, integrated marketing applications, and services can help organizations gain a sustainable competitive advantage with data. Visit teradata.com.

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SOURCE Teradata Corporation