Media Alert: Rocket Fuel Vice President, Aaron Kaliner, to Speak at eTail West

REDWOOD CITY, Calif.--(BUSINESS WIRE)--

Rocket Fuel FUEL, a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced that Aaron Kaliner, Vice President, Direct Response and Commerce Solutions, will participate in a keynote panel discussion at eTail West in Palm Springs, California, on February 19, 2014. eTail conferences are a one-stop shop for ecommerce and multi-channel executives, with a mixture of high-impact presentations, engagement-driven interactive panels, and roundtables that provide actionable content from retailers and real-life examples.

Rocket Fuel Vice President, Aaron Kaliner's session, "Retail Innovation and Disruption: Framing the Digital Organization," is scheduled for 9:00 a.m. PT. The panelists will discuss key factors that enable retailers' growth and success, shifts in consumer behaviors that retailers should be tapping into, and the latest trends in technology.

Retail Innovation and Disruption Keynote Panelists:

• Aaron Kaliner, Vice President, Direct Response and Commerce Solutions, Rocket Fuel
• Mitch Spolan, Executive Vice President, Marketing Services, Chegg
• David Thomas, CTO, Nastygal
• David Atchison, Senior Vice President, Marketing, Zulily

To learn more and download the full agenda, please visit http://etailwest.wbresearch.com/.

eTail West will take place February 17-20, 2015 at JW Marriott Palm Desert Resort & Spa (74-855 Country Club Drive) in Palm Springs, California.

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Latin America, Europe, and APAC. Customers trust Rocket Fuel's Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.