Popular in Store Promotion Returns to Rite Aid This February

CAMP HILL, Pa.--(BUSINESS WIRE)--

From now through February 28, Rite Aid is giving wellness+ members the opportunity to have a fabulous February by offering exciting lifestyle and entertainment rewards through its ‘FABuary' program. Customers can earn rewards for every $50 spent on participating products in stores or online at www.riteaid.com.

To participate, members of the free wellness+ loyalty program can look for the pink "Buy & Earn" symbol on store shelves. Once wellness+ members purchase $50 of qualifying products, they will receive a Unique Reward Code on the bottom of the register receipt. Customers can make multiple visits and purchases to reach the reward thresholds of $50, $100, $150, $200 and $250 receiving a new code at each threshold up to a total of 5. The codes may be used individually or added together to redeem for bigger and better rewards.

"Our January promotion, ‘Happy You Year' was so well received by our loyal shoppers we decided to bring it back for the month of February, offering new and even more exciting rewards through our ‘FABuary' program," said Craig Riner, Rite Aid vice president of marketing. "From a family trip to the zoo to a roundtrip domestic flight, there are rewards for everyone and thousands of every day products to choose from to help our wellness+ members reach the reward thresholds."

Over 16,000 products are participating in the promotion such as select:

• Personal care items such as toothpaste, deodorant, body wash and razors
• Over-the-counter medications including allergy, cold and pain relief
• Skincare, cosmetics and beauty products including moisturizers and nail kits
• Hair products including accessories, hair color and curling irons
• Household supplies including paper goods, cleaning supplies, batteries and pet food
• Assortment of vitamins and nutritional supplements
• Food and beverage selections of candy, cereals and flavored drinks

This month's bigger and better rewards include items such as one month of unlimited access to Smart Kitchen, free beauty treatment, personal training session, one month subscription to Audiobooks, 7-day resort stay and more. For a complete list of rewards available, promotion details or to redeem codes, visit www.riteaid.com/fabuary.

Reward codes must be redeemed before 12:00AM PT, March 29, 2015. After creating an account, add the Unique Reward Codes received on the receipt and redeem credit towards your selected reward. Redemptions can also be processed over the phone at 1-844-579-1644, Monday–Friday 8 a.m.–8 p.m. EST or Saturday 9:30 a.m.–6 p.m. EST.

Rite Aid Corporation RAD is one of the nation's leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2014 annual revenues of $25.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at www.riteaid.com.