Demandware Powers 'Infinite UGG' Store Solution for Deckers Brands' UGG Australia

NEW YORK & BURLINGTON, Mass.--(BUSINESS WIRE)--

Demandware^®, Inc. DWRE, the industry-leading provider of enterprise cloud commerce solutions, today announced that UGG® Australia (UGG) successfully deployed Demandware's Digital Store solution in five of its UK stores. The Digital Store solution extends the power of Demandware Commerce into the physical store and enables store associates to provide a more personalized consumer shopping experience.

The UGG® brand is a division of Deckers Brands DECK, a global leader in designing, marketing and distributing innovative footwear, apparel and cold-weather accessories. Deckers Brands has been a Demandware client since 2010, with all of its brands harnessing the Demandware Commerce Cloud in North America and Europe.

Demandware's Digital Store solution gives consumers access to an “endless aisle” of merchandise not found in the store. UGG brand retail store associates use kiosks powered by Demandware to engage consumers and increase in-store revenue, while minimizing inefficiencies in inventory, allocation and shipping. The frictionless, interactive technology enables store associates to trigger online product information, allow for ecommerce purchase transactions for items not available in-store, and have select products shipped from the brand's web inventory to the store or directly to consumers––all to enhance the overall consumer shopping experience.

“Consumers have an emotional connection to UGG and expect the shopping experience, on- or offline, to evolve with their needs. Omni-channel commerce is an integral part of addressing those needs; it's at the center of Deckers' culture of innovation and our brand portfolio retail strategy,” said Dave Powers, president of omni-channel, Deckers Brands. “Our ‘Infinite UGG' solution underscores Deckers' commitment to integrate the online and offline worlds and deliver a seamless and consistent brand experience.”

“Leading retailers around the globe are turning to Demandware more and more to support their omni-channel strategies,” said Jeffrey Barnett, COO, Demandware. “Demandware enables the UGG brand to facilitate interactions with the same look and feel online and in the store. Demandware's Digital Store solution demonstrates the success of integrating the digital and physical consumer shopping experiences, and sets the stage to execute future omni-channel capabilities.”

Demandware will be demonstrating the ‘Infinite UGG' kiosk in Booth #4321 during the National Retail Federation's Annual Convention & EXPO – Retail's BIG Show 2015 – in New York City, January 11-13. To schedule a demonstration or a briefing, please go to: omnichannelnow.demandware.com.

About Demandware

Demandware, the category defining leader of enterprise cloud commerce solutions, empowers the world's leading retailers to continuously innovate in our complex, consumer-driven world. Demandware's open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit http://www.demandware.com, call +1-888-553-9216 or email info@demandware.com.

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About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The company's portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 136 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

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