DICK'S Sporting Goods Announces Grand Opening Celebration in LaCrosse, WI

PITTSBURGH, Oct. 27, 2014 /PRNewswire/ -- DICK'S Sporting Goods DKS, the largest U.S. based full-line omni-channel sporting goods retailer, will be opening its 9^th store in Wisconsin and 603^rd store nationwide on Friday, November 7^th at Valley View Mall (4400 WI-16).

DICK'S three-day grand opening celebration will run through Sunday, November 9^th. The store opens at 8:00 a.m. Friday and Saturday and 9:00 a.m. Sunday. 

On Sunday, former Green Bay Packers offensive lineman Jerry Kramer* will make an in-store appearance from 12:00 p.m. to 2:00 p.m.

On Friday, the first 100 people in line will be eligible for a free Reebok Play Dry® T-Shirt. Guests who are in line at 7:45 a.m. on Friday will get a chance to open the DICK'S Sporting Goods Gift Locker.**

Saturday and Sunday giveaways include a free Mystery Gift Card from $5 to $500 for the first 100 adults in line. Guests who are in line at 7:45 a.m. Saturday and 8:45 a.m. on Sunday will also get a chance to open the DICK'S Sporting Goods Gift Locker.**  

"We look forward to opening our new DICK'S Sporting Goods in LaCrosse and becoming part of the community," said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "We want to serve athletes of all ages in LaCrosse by providing the equipment they need to help them excel."

The new location will feature Nike and Under Armour shops, athletic and outdoor apparel and footwear and the latest gear for team sports, fitness, camping, hunting and fishing. More than 40 in-store services by DICK'S certified PROS in sports and outdoor specialties such as bike, golf and fishing will also be available.

Visit DICKS.com/LaCrosseWI for details and LIKE DICK'S Sporting Goods on Facebook for the latest information on local appearances, special events and brand activations.

*Wristband required for autograph.  Wristbands will be distributed on a first-come, first-served basis on the day of event only.  Limit one per person.  See store for details.

**NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one t-shirt, mystery gift card and/or gift locker combination per person, per day. Must be 18+ for gift card and gift locker promotions. See store for details.

About DICK'S Sporting Goods, Inc.

Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of August 2, 2014, the Company operated more than 574 DICK'S Sporting Goods locations, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops.  Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy, Field & Stream and True Runner specialty stores. For more information, visit the Press Room at www.DICKS.com.

Contact: DICK'S Sporting Goods – press@dcsg.com

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SOURCE DICK'S Sporting Goods