Flextronics Appoints Marketing Veteran Michael Mendenhall As Chief Marketing And Communications Officer

SAN JOSE, Calif., Oct. 21, 2014 /PRNewswire/ -- Flextronics FLEX today announced that Michael Mendenhall has been appointed to lead the Company's worldwide marketing, branding and communications initiatives.

Mr. Mendenhall most recently served as the Executive Vice President and Chief Marketing and Communications Officer for Fusion-io, Inc. In this role, he was responsible for repositioning the Company's brand and products and played a key role in its successful acquisition by SanDisk.

Previously, he served as Senior Vice President and Chief Marketing Officer for HP and directed all aspects of corporate marketing operations globally. Under his leadership, HP saw double-digit revenue growth and more positive attribution from the media and analysts, in addition to a renewed and positive reputation as a leader in technology and business.

Before HP, Mr. Mendenhall spent 17 years at the Walt Disney Company, concluding in his position as President of Marketing and Synergy for Walt Disney Studios and Executive Vice President of Global Marketing for Walt Disney Parks and Resorts, a $10 billion business spanning North America, Europe and Asia.

"With nearly 30 years of experience, Michael is a well-respected and seasoned marketing executive with a proven track record in successfully building world leading brands and teams," said Mike McNamara, chief executive officer of Flextronics. "We look forward to leveraging Michael's extensive marketing expertise and leadership and believe he will bring great value to Flextronics' overall business." 

"Flextronics has built an incredible brand and I am honored to join this great Company," said Mendenhall. "I believe that this is a tremendous opportunity to further build upon the company's brand and great reputation to increase the awareness and value it provides to all of its esteemed stakeholders."

Mr. Mendenhall sits on a number of boards and is widely known for being a distinguished speaker. He was named one of BtoB Magazine's top marketers of the year and was ranked on Advertising Age's "Power Players" list. His campaigns received the Silver Lion's Best Corporate Campaign Award at the International Advertising Festival in Cannes, France two years in a row.

He has received numerous industry awards, was a member of the World Economic Forums Global Agenda Council on Marketing and Branding, and was recognized by The Internationalist magazine as an "Internationalist of the Year" for his efforts in redefining cross-border marketing campaigns.

Mr. Mendenhall is a recipient of the Distinguished Alumni Award from Emerson College in Boston, where he holds a bachelor's degree and now serves on the Board of Overseers.

About Flextronics

Flextronics is a leading end-to-end supply chain solutions company that delivers design, engineering, manufacturing and logistics services to a range of industries and end-markets, including data networking, telecom, enterprise computing and storage, industrial, capital equipment, appliances, automation, medical, automotive, aerospace and defense, energy, mobile, computing and other electronic product categories. Flextronics is an industry leader with more than $26 billion in annualized sales, generated from helping its customers design, build, ship, and service their products through an unparalleled network of facilities and innovation centers in more than 30 countries and across four continents. Flextronics' service offerings and vertically integrated component technologies optimize customer supply chains by lowering costs, reducing supply chain risk, increasing flexibility, and reducing time-to-market. For more information, visit www.flextronics.com or follow us on Twitter @Flextronics.

SOURCE Flextronics