2013/14 NADbank Survey : Le Journal de Montreal, Number 1, 7 Days a Week, for 28 Years Running

MONTREAL, QUEBEC--(Marketwired - Oct. 25, 2014) - Le Journal de Montreal is pleased to share the results of the 2013/14 NADbank survey, which measured the readership levels of the main daily newspapers across the country from autumn 2013 to spring 2014. Once again, the results show that Le Journal de Montreal is and remains the Number 1 print daily, 7 days a week - a position it has held for 28 years running! Le Journal de Montreal's print edition attracts 1,082,800 readers a week, which is 300,000 more than its nearest competitor, a solid 38% lead (6/7-day cumulative).

Le Journal de Montreal has made gains among readers aged 18 to 34. In all, Le Journal de Montreal has 307,200 readers in the 18-34 age bracket, which is 19,800 more than last year (+7%). Le Journal de Montreal also has 366,800 readers in the highly sought-after market segment of executives, professionals, and white collar personnel, which is 66,600 more readers than its nearest competitor.

Number 1 on weekdays and Saturday

In addition to holding on to its Number 1 position among print editions on weekdays and Saturday, Le Journal de Montreal has made major gains among readers aged 25 to 34 on weekdays. Le Journal de Montreal has 93,900 readers in the 25-34 age bracket, which is 19,100 more than last year (+26%). In addition, Le Journal de Montreal is still Number 1 among 18-34 year-olds on weekdays with 116,800 readers, which is 49,000 more than its nearest competitor. Le Journal de Montreal is also Number 1 among 35-49 year-olds on weekdays with 113,900 readers, which is 30,300 more than its nearest competitor.

Even more visitors online!

Traffic on Le Journal de Montreal's web site has increased significantly by 58% since September 2013. In all, Le Journal de Montreal's web site attracts nearly 1.1 unique visitors every month(1).

As you know, Le Journal de Montreal underwent a major overhaul in autumn 2013, unveiling a new look and logo. Le Journal de Montreal took this opportunity to introduce several new online features for its readers, including new bloggers, enhanced content, and a stronger presence on social media. These extensive online changes resulted in a 327% increase in Facebook fans and a 36% increase in Twitter followers in less than a year.

Le Journal de Montreal, the newspaper people like to read, 50 years running!

This year, Le Journal de Montreal celebrates its 50th anniversary. To mark the event, Le Journal de Montreal published a series of 4 theme-based booklets this past spring that recount the newspaper's history in words and pictures. Le Journal de Montreal also provided its readers with a complete version of its inaugural edition published on June 15, 1964 - a fully restored, historical document taken from the newspaper's archives!

"In this year of celebrations marking our 50th anniversary, we are very proud that Le Journal de Montreal continues to enjoy pride of place in the lives of people in Quebec. We are also gratified to see that our efforts, deployed on multiple platforms, are paying off. By publishing a print and digital editions, we provide advertisers with the best of both worlds. On behalf of the many artisans who have contributed to the rich history of Le Journal de Montreal, I would like to thank our many readers and valued advertisers for 50 wonderful years. Thanks to their loyalty, Le Journal de Montreal remains the Number 1 print daily in Greater Montreal - a position it has enjoyed for the past 28 years!" says Lyne Robitaille, President and Publisher of Le Journal de Montreal.

Source: 2013/14 NADbank, Montreal CMA, adults 18+.

(1)Source: comScore, Canada, Sept. 2014 vs. Sept. 2013.

About Sun Media Corporation

Sun Media Corporation, a subsidiary of Quebecor Media Inc., is one of Canada's largest newspaper publisher. With 36 paid-circulation daily newspapers and 3 free dailies, each with its own dedicated web site, and almost 130 weekly newspapers and other publications across Canada, Sun Media Corporation's English and French language newspapers and web sites make it a leading provider of news and information. Sun Media Corporation includes the activities of Osprey Media and Canoe.ca, an integrated enterprise offering e-commerce, information and communication services that operates a network of Internet portals that attracts more than ten million unique visitors per month in Canada. Sun Media Corporation also provides commercial printing and distribution services for newspapers and magazines.

FOR FURTHER INFORMATION PLEASE CONTACT:
Sophie Houle
Media Group
sophie.houle@tva.ca
514 862-6075