Visionworks Fashion Focus Hits New Heights with Project Runway All Stars Sponsorship

SAN ANTONIO--(BUSINESS WIRE)--

Visionworks, a national eyewear retailer with over 640 locations in the U.S., is partnering with Lifetime's hit series Project Runway All Stars. Throughout Season 4, which premieres Thursday, October 30 at 9:00pm ET/PT on Lifetime, Visionworks will sponsor “Project Runway All Stars The Better Look Sweepstakes,” which will highlight two of the most fashionable moments during the show. Beginning November 7, viewers will have the opportunity to vote on their favorite look via Facebook. Each person who votes will be automatically entered into a Lifetime sweepstakes package for a chance to win $1,000 in cash and a pair of designer frames from Visionworks, valued up to $250.

“Visionworks is proud to partner with Project Runway All Stars,” said Jim Eisen, President of Visionworks and Co-CEO of HVHC. “This sponsorship comes at a perfect time as we continue to expand Visionworks' affordable fashion footprint.” Visionworks is adding and/or expanding fashion brand frames from Diane von Furstenberg, Anne Klein, Just Cavalli, Nine West, Lacoste, Diesel and Timberland to its already impressive fashion lineup. New styles will be available in select stores across the U.S. in Spring 2015.

“Project Runway All Stars has served as a platform for many brands looking to showcase their fashion presence,” said Amy Baker, Executive Vice President, National Ad Sales for Lifetime. “We are excited to partner with Visionworks, and not only highlight fashionable and affordable options in eyewear, but bring attention to the importance of overall eye health.”

In addition to the “Project Runway All Stars The Better Look Sweepstakes,” viewers can visit the Visionworks Pinterest board throughout the season to check out unique looks inspired by the theme of each week's episode. The Pinterest board will feature designer frame options from Visionworks that pair perfectly with the outfits.

At Visionworks, you'll find a Better You because they have “the most frames, the best people and the right prices.” To learn more about Visionworks and the fashion brands they carry, visit www.visionworks.com and use the Better You Frame Finder to find frames to best fit any face shape and personal style.

About Visionworks

Visionworks (formerly Eye Care Centers of America, Inc.) is a leading provider of eye care services with more than 640 optical retail stores in 40 states and the District of Columbia. Visionworks is committed to providing our customers with an excellent shopping experience and high quality products and services with the best value and selection in the industry. All of our stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Our comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on many prescriptions at nearly all locations and doctors of optometry at or next to every store. Visionworks also sells contact lenses online at visionworkscontacts.com. Visionworks is a wholly owned subsidiary of HVHC, Inc. For more information about Visionworks, visit www.visionworks.com.

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