Rocket Fuel President, Richard Frankel to Speak at JD Power Automotive Marketing Roundtable

REDWOOD CITY, Calif.--(BUSINESS WIRE)--

Rocket Fuel FUEL, a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced that President and co-founder, Richard Frankel, will speak at the JD Power Automotive Marketing Roundtable on Wednesday, October 15, 2014. Top leaders representing OEMs, retailers, agencies, publishers, dealers, third-party websites, and affiliates attend the annual roundtable event to discuss digital trends to optimize marketing and sales activities within the automotive industry.

Richard Frankel is scheduled to speak during the session, “A la Carte Media Consumption: How to Reach the Unreachable”, that will explore how automotive advertisers can be sure they are reaching critical buying audiences in a time when consumers are able to control their media consumption. The panel begins at 4:00 PM ET and will be moderated by Lincoln Merrihew, SVP Transportation and Thought Leadership at Millward Brown Digital.

Session:

A la Carte Media Consumption: How to Reach the Unreachable

Panelists:

Richard Frankel, President & Co-Founder, Rocket Fuel
Michelle Morris, Vertical Manager, Auto, Facebook
Tod Sacerdoti, Founder & CEO, BrightRoll
Jon Schulz, Chief Marketing Officer, Interactive Media Holdings

To learn more and view the agenda please visit http://www.jdpower.com/resource/2014-automotive-marketing-roundtable-agenda.

JD Power Automotive Marketing Roundtable takes place Tuesday, October 14-16, 2014 at the Bellagio Hotel (3600 S Las Vegas Blvd) in Las Vegas, Nevada.

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. Customers trust Rocket Fuel's Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.