Menlo Logistics Announces Launch of New Brand and Website

SAN FRANCISCO, Sept. 22, 2014 /PRNewswire/ -- Menlo Logistics, the US$1.5 billion global logistics and supply chain management subsidiary of Con-way Inc. CNW, today announced the introduction of an updated brand, a new tagline and new website designed to present Menlo to the market as the leader in supply chain and logistics solutions built on customer innovation.

The rebranding of Menlo is the result of extensive research with senior logistics professionals globally to gain a greater understanding of the company's brand, the key value attributes of it, as identified by customers, employees and other influencers; and how the brand defines and reinforces Menlo's core value proposition.

As a result of the research, Menlo has updated its brand to be known as Menlo Logistics across all operations and locations. The company also adopted "Customer Innovation" as its new tag line to better reflect Menlo's culture of innovation and its focus on measured and validated performance for customers.

"Our new brand speaks to the heart of high performing supply chain management, which is customer innovation," said Robert W. Bassett, vice president of sales and marketing at Menlo Logistics. "Our customers trust us to deliver solutions tailored to their business, and while our work is built on a foundation of core values and Lean experience and expertise, we are successful because of our ability to adapt and manage custom supply chain solutions that drive measurable results."

Menlo's new website is the interactive element of the brand launch, providing a meaningful experience for visitors by creating a hub of information valuable to a variety of audiences. Features include attractive and efficient site navigation with enhanced search capability and expert content about supply chain management, Lean operations and the value of third-party transportation management, logistics and supply chain engineering services as delivered to various industries.

The website officially launched on Sept. 18, 2014 and can be found at www.menlologistics.com.

About Menlo Logistics
Menlo Logistics, LLC, is a US$1.5 billion global provider of logistics, transportation management and supply chain services with operations in five continents, including North America. As a third-party logistics provider, San Francisco, California-based Menlo Logistics' services range from dedicated contract logistics to warehouse and distribution management, transportation management, supply chain reengineering and other value-added services including packaging, kitting, order fulfillment and light assembly through a strategic network of multi-client and dedicated facilities.

With nearly 20 million square feet of dedicated warehouse space in North America, the Asia Pacific, Europe and Latin America, and industry-leading technologies, Menlo Logistics creates effective, integrated solutions for the transportation and distribution needs of leading businesses around the world.

Menlo Logistics, LLC, is a subsidiary of Con-way Inc. CNW, a $5.5 billion diversified freight transportation and logistics company.

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SOURCE Menlo Logistics