A+E Networks(R) and Cisco Collaborate on Rating Technology for N-Screen TV

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AMSTERDAM, THE NETHERLANDS--(Marketwired - September 12, 2014) - IBC 2014 -- A+E Networks(R) and Cisco CSCO announced today that they have successfully integrated and tested the Nielsen ID3 tagging as an essential component of being able to track viewing patterns for mobile screen services. The added capability of Nielsen ID3 tagging will help other media companies, broadcasters and service providers better track TV viewing patterns and ratings across multiple devices to help with program advertising potential.

Key Highlights


Cisco's D9036 premium broadcast encoder has been enhanced to deliver Nielsen ID3 tagging capability at scale. Cisco previously released this capability on its Videoscape AnyRes Live standard and high-definition software encoders.
A+E Networks is launching the Nielsen ID3 tagging technology to support viewer measurement capabilities on mobile screen platforms such as PCs, tablets and smartphones.
N-Screen is a unified entertainment experience across several Internet-connected devices that lets consumers switch from watching the same program on their TV, tablet or smartphone, with software seamlessly adapting the program to the various formats.




Supporting Quotes


Don Jarvis, senior vice president of Global Engineering and Technology A&E Networks
"Together with Cisco, we have been working to bring this technology to market. In-home viewing on mobile devices is a growing option for subscribers who wish to access our content. In order for our distributers, advertisers and viewers to be served properly, we need to understand this consumption model. The generation and transmission of ID3 data will allow for measurement in an industry-accepted manner. Being able to add this capability to our existing Cisco distribution infrastructure in a non-disruptive manner, and with minimal impact was very important to us."
Charles Stucki, vice president and general manager, Cloud and Headend Engineering, Cisco Service Provider Video Software and Solutions
"We believe that the N-Screen market has tremendous potential as it becomes an influential part of viewers overall TV experience. As usage of multiple screens and devices continue to grow, it is essential to be able to track the programming data and information transferring within the TV ecosystem. Being able to support Nielsen ID3 tags is an important step in that direction, and we are proud of our work with A+E to reach this milestone."




Supporting Resources


About A&E Networks: http://www.aenetworks.com
About Cisco Videoscape: http://www.cisco.com/go/videoscape
Blog Series: Cisco at IBC 2014: Cisco SP360: http://blogs.cisco.com/sp
Follow Cisco at IBC news and activities on Twitter: #Videoscape




Tags/Keywords
Cisco, A+E Networks, AnyRes, ID3, N-Screen, nScreen, IBC, Nielsen ID3 tags, Charles Stucki, Don Jarvis, Videoscape

RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds

About A+E Networks
A+E Networks(R), LLC. is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, from DVDs to highly popular watch Apps, games, educational software and a robust array of consumer products. A+E Networks is comprised of A&E(R), Lifetime(R), History(R), LMN(R), FYI(TM), H2(R), A+E Studios(TM), History en Espanol(TM), Crime & Investigation Network(R), Military HISTORY(R), A&E IndieFilms(R), A+E Networks International(R), A+E Networks Digital(R) and A+E Networks Consumer Products(TM). A+E Networks channels and branded programming reach more than 350 million households in over 160 countries. A+E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation.

About Cisco
Cisco CSCO is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.



FOR FURTHER INFORMATION PLEASE CONTACT:
Press Contact:
Sara Cicero
Cisco
(770) 236-2181
stutzes@cisco.com


Industry Analyst Contact:
Brenna Karr Gibbs
Cisco
(949) 887-0630
brekarr@cisco.com


Investor Relations Contact:
Emily Hunt
Cisco
+44 20 8824 4283
emhunt@cisco.com

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