mCig, Inc. Officially Launches Improved mCig(R) Known as "mCig(R) 2.5"

BELLEVUE, Wash., Sept. 9, 2014 (GLOBE NEWSWIRE) -- mCig, Inc. MCIG is pleased to announce the official launch of the improved mCig® known as the mCig® 2.5. The 2.5 represents an improved 2.0 rather than a next generation device (codenamed: 3.0) planned for an early 2015 launch.

Priced at $15, the mCig® 2.5 features a newly redesigned and more robust power button for discreet use in low-light environments. The silicon ring on the 2.0 has been replaced with a stainless steel ring giving the 2.5 a sleeker appearance.

The mCig® 2.5 comes in two new colors: Metallic Blue or Red and includes a rechargeable 360 mAh battery, stainless steel chamber, silicon mouthpiece, USB charger and cleaning tool. Unlike the mCig 2.0, the 2.5 includes a default glass/ceramic chamber for dry herb.

New Packaging

A new mCig deserves new packaging. For the 2.5, we redesigned our packaging doing away with the term "eCig" and replacing it with "Herbal Vaporizer". We believe this to be an important improvement as we prepare to kick off an online marketing campaign that requires our ads be approved by major marketing partners.

"The 2.5 marks our fourth product launch in less than a year. We listened to the feedback received from our customers and have implemented this feedback into the 2.5. We believe the 2.5 provides an improved mCig experience while remaining the world's most affordable vaporizer. The company will begin phasing out sales of the 2.0 with the remaining inventory priced at $10 each." Said Paul Rosenberg, CEO of mCig, Inc.

Free Shipping mCig 2.5

The company will be offering Free Domestic Shipping on all mCig 2.5 orders as part of the official launch.

About mCig, Inc.

mCig, Inc. MCIG is a technology company focused on two long-term secular trends sweeping the globe: (1) The decriminalization and legalization of marijuana for medicinal or recreational purposes (2) The adoption of electronic vaporizing cigarettes (commonly known as "eCigs") by the world's 1.2 Billion smokers. The company manufactures and retails the mCig® – the world's most affordable vaporizer priced at only $10. Designed in the USA – the mCig® provides a superior smoking experience by heating plant material, waxes, and oils delivering a smoother inhalation experience. The company also owns Vapolution, Inc. which manufactures and retails home-use vaporizers such as the Vapolution 2.0. Through its wholly owned subsidiary, VitaCig, Inc. the company manufactures and retails the VitaCig®, a $5 nicotine-free eCig that delivers a water-vapor mixed with vitamins and natural flavors. See more at: http://www.mCig.org/, www.Vapolution.com, and www.VitaCig.org

The company believes that a well regulated marijuana industry is emerging as more states follow the lead of Washington and Colorado in legalizing marijuana. A similar trend is developing within the eCig industry following the first acquisition of an electronic cigarette brand (Blucigs) by a traditional tobacco company Lorillard Inc. for $135 million followed by another acquisition in February 2014 by Altria Group Inc.  of Green Smoke for $150 million. Wells Fargo analyst Bonnie Herzog estimates that eCig sales may rise from $1 Billion in 2013 to $10 billion over the next three years.

mCig, Inc. MCIG has positioned itself as a first mover at the intersection of these two trends and hopes to create shareholder value by making the mCig® one of the leading choices for electronic consumption of plant material. - See more at: http://www.mcig.org/investors/investor-opportunity-subpage/

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the Company's ability to develop, market and sell products based on its technology; the expected benefits and efficacy of the Company's products and technology; the availability of substantial additional funding for the Company to continue its operations and to conduct research and development, and future product commercialization; and the Company's business, research, product development, regulatory approval, marketing and distribution plans and strategies.