TEN: The Enthusiast Network Wins Two Min Integrated Marketing Awards

LOS ANGELES--(BUSINESS WIRE)--

TEN: The Enthusiast Network received top industry honors for marketing excellence, winning the prestigious 2014 Integrated Marketing Award in the category of Print/Video and Total Integrated Program: Automotive. Presented by Media Industry Newsletter (min), the awards recognized TEN's exceptional work creating innovative marketing programs for new car launches of the Jaguar XFR-S and Infiniti Q50.

TEN won min's Integrated Marketing Awards for Print/Video with a custom integrated program created for the launch of Jaguar's new XFR-S sedan line. Inspired by the Jaguar leaper logo, TEN worked with professional drift racer, Ken Gushi, to re-create the iconic Jaguar logo with tire marks on a tarmac, and was featured as an episode of The Down Shift on the Motor Trend YouTube Channel. Leveraging assets from the program, it was later edited into a commercial called "Mark Your Territory." The 30-second spot ran nationally for Jaguar in high-profile programming, including Monday Night Football.

TEN also won min's Integrated Marketing Award for Total Integrated Program: Automotive with a custom integrated program that introduced the all-new Infiniti Q50 through its short film, “The Deal.” TEN created the program built around this film to excite young professional consumer enthusiasts. An editorial documentary recapped how the branded entertainment film was made, and showcased the Q50's new features and technologies throughout. The film was supported through strategic promotion across select distribution channels, as well as social, online, print, direct, mobile, and emerging media. For this venture, TEN teamed up with Bell & Ammo for the production of the short film written by Angus MacKenzie and Nicholai Luul.

“We are truly honored to be recognized for our focus on creating programs that will be successful across multiple platforms, and for delivering services that both inform and entertain our enthusiast audiences,” said TEN Chief Content Officer, Angus MacKenzie.

This is the second year in a row TEN received an Integrated Marketing Award from min, having won in 2013 with its Kia Justice League Build, created for Kia Motors/DC Entertainment “We Can Be Heroes” benefit program.

TEN also received min's Integrated Marketing Award “Honorable Mention” this year for its work on the following campaigns:

• Contests/Sweepstakes: Motor Trend-2013 Best Driver's Car Powered by Mobil 1
• Event: Motor Trend-Jaguar XFR-S "Mark Your Territory"
• Total Integrated Program-Automotive: Motor Trend-2013 Best Driver's Car Powered by Mobil 1

About TEN: The Enthusiast Network

TEN: The Enthusiast Network is the world's premier network of enthusiast brands, such as Motor Trend, Automobile, Hot Rod, Surfer, Transworld, and GrindTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world's largest automotive VOD channel, and the world's largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit www.enthusiastnetwork.com.