Brady Manufacturers Accurate Master Data with Stibo Systems

ATLANTA--(BUSINESS WIRE)--

Brady Corporation BRC, a leading manufacturer and marketer of high-performance identification products, has successfully implemented Stibo Systems' Master Data Management (MDM) solution to improve the customer experience and expand on their goal of being the one-stop-shop for both products and regulatory information. By managing more than 45,000 unique SKUs and the accompanying data, documentation, images, etc., Brady has dramatically improved the way they handle both structured and unstructured content. More importantly, the Company can quickly and efficiently onboard products from suppliers and create a more satisfying experience for customers.

Key Points:

• Brady embarked on their MDM initiative in an effort to create an unrivaled end-to-end experience for both internal and external customers. Since rolling out Stibo Systems' award-winning STEP platform, Brady has transformed content and data into assets that improved their growth by extending critical product information to distribution partners quickly so they can effectively promote Brady's products across all channels, businesses and regions.
• Using the Master Data Management solution, Brady has created a “Single Source of Truth” for product information by establishing the definition, institutionalization and enforcement of global data quality metrics, product information standards, processes and organizational alignment. Since going live in the US, Brady now views its data as a strategic corporate asset having increased the number of images from 12,000 to more than 34,000 since the MDM system was first rolled out.
• The Stibo implementation has significantly improved how Brady onboards new products. Today Brady is able to update more than 10,000 SKUs and related information into the system. Brady has also improved their e-commerce efforts by creating a better design and product hierarchy which enables them to provide customers with a more complete view of offerings and their related attributes.
• Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914 and with fiscal 2013 sales of approximately $1.15 billion, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical and a variety of other industries.

Customer Quotes

• "Stibo Systems' MDM solution is the cornerstone of our information architecture and will soon be extended to create Brady's ongoing product content management capability,” said Bentley Curran, CIO at Brady. “The Brady US launch is just the beginning of a global implementation as our goal is to create a single, standardized new production implementation process across all territories and business units. Brady's next steps are to develop both user and supplier exchanges and to create distributor-specific extracts in order to create even more value.”

Stibo Systems Quote

• “We are thrilled to help Brady turbocharge the customer experience by providing richer, more accurate data and by ensuring channel consistency across their growing number of channels,” said Andreas Lorenzen, President of Stibo Systems. “By better managing their digital assets and automating the onboarding function, Brady is now able to syndicate product information to multiple channels in weeks. This reduces the time spent delivering new and existing parts to suppliers and ensures that they present the freshest content available to buyers.”

About Stibo Systems

Stibo Systems is the global leader in multidomain Master Data Management (MDM) solutions. Industry leaders rely on Stibo Systems to provide cross-channel consistency by linking product and customer data, suppliers and other organizational assets. This enables businesses to make more effective decisions, improve sales and build shareholder value. During the last 30 years, Stibo Systems has helped hundreds of companies to develop a trusted source of operational information. A privately held subsidiary of the Stibo A/S group, which was originally founded in 1794, Stibo Systems' corporate headquarters is located in Aarhus, Denmark. For more information, visit www.stibosystems.com.