Whole Foods Market® among First Merchants to Integrate with Apple Pay

AUSTIN, Texas--(BUSINESS WIRE)--

Whole Foods Market WFM today announces its participation with Apple Pay, a new category of service that will transform mobile payments with an easy, secure and private way to make purchases from your iPhone.

“Our customers are going to love the convenience of Apple Pay, which will bring a faster, easier, more secure and private way to make purchases at Whole Foods Market,” said Walter Robb, co-CEO of Whole Foods Market. “We're committed to providing innovative new choices and conveniences for our customers, and the ability to buy groceries with just a simple touch of a finger elevates convenience to a whole new level.”

With Apple Pay, Whole Foods Market customers will find it easier and faster than ever to grab their morning coffee from our coffee bar, a beer in our tap room after work, or a juice from our juice bars, as well as all of their grocery needs from holiday turkeys to fresh produce and more. By seamlessly integrating Apple designed hardware, software and services, Apple Pay creates a unique and incredibly intuitive and elegant experience for iPhone 6, iPhone 6 Plus and Apple Watch users.

Checkout lanes at all Whole Foods Market stores already accept industry standard Near Field Communication (NFC) payments via pads at store check-out registers. With Apple Pay, Whole Foods Market will accept even more payments using NFC technology.

This fall, Whole Foods Market is excited for Whole Foods Market customers across America to enjoy easy, more secure and private transactions with the launch of Apple Pay.

About Whole Foods Market^®

Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America's first national certified organic grocer, Whole Foods Market was named “America's Healthiest Grocery Store” by Health magazine. The company's motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company's more than 85,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 17 consecutive years. In fiscal year 2013, the company had sales of $13 billion and currently has more than 390 stores in the U.S., Canada and the U.K.