Starwood Hotels & Resorts to Launch Four Points by Sheraton Brand in Turkey

ISTANBUL--(BUSINESS WIRE)--

Starwood Hotels & Resorts Worldwide, Inc. HOT today announced the signing of Four Points by Sheraton Istanbul Dudullu, a franchise agreement with Ever Group. The new-build hotel, scheduled to open at the end of 2014, will mark the entry of the Four Points by Sheraton brand into Turkey and will be the first Starwood hotel to open on the Asian side of Istanbul.

“We are very happy, once again, to be working with Starwood on a second Four Points by Sheraton hotel in Istanbul and Turkey, said Selen Ersü, Ever Group Chairman and CEO. “Four Points by Sheraton Istanbul Dudullu will provide us with a great opportunity to strengthen our presence in a prime location in Istanbul. Dudullu is the industrial heart of the Istanbul Asia Region and covers three million square metres of industrial area, offering great potential for business development.”

“We are delighted to reinforce our collaboration with Ever Group, Selen's passion for the tourism industry and Turkish football clubs makes him a perfect partner to introduce the first Four Points by Sheraton hotel in Turkey,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “The hotel will mark Starwood's entry into the Asian side of Istanbul and become an ideal leisure spot to watch the most exciting sporting events while enjoying a fine selection of local brews.”

Located in IMES, Turkey's largest industrial area in Dudullu, Four Points by Sheraton Istanbul Dudullu will be a 20 minute drive from Sabiha Gokcen Airport with direct access to the Trans-European Motorway (TEM) and the Bosporus Bridge. The 182-room property will be one of the largest hotels on the Asian side of Istanbul, providing a convenient business option for the 1,000-plus companies in its surrounding area.

Part of a multi-use complex and adjacent to a large wholesale store, Four Points by Sheraton Istanbul Dudullu will have an all-day dining restaurant, bar and fitness centre. Event facilities will include four meeting rooms and three small boardrooms.

The hotel features all of the brand's defining elements including the Four Comfort Bed™ and free bottled water in all rooms and suites, complimentary Wi-Fi in all public areas, an energising breakfast and local beers with Best Brews™, helping guests start and end the day right.

The interior design of the hotel has been awarded to Kreatif Mimarlik, a renowned Turkish consultancy with extensive hotel design experience including Sheraton Atakoy in Istanbul, as well as upcoming Sheraton hotels in Samsun and Istanbul's Atasehir district.

“Responding to the demand for affordable yet innovative lodging options is core to our development strategy,” said Bart Carnahan, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East. “Four Points by Sheraton has one of the strongest pipelines in Starwood's global portfolio and offers a compelling blend of comfort, style and affordability, making it increasingly attractive for owners and developers,” he said.

There are currently 10 Starwood hotels representing five brands, in operation across Turkey, of which four are located in Istanbul: Sheraton Istanbul Maslak Hotel, Sheraton Istanbul Atakoy Hotel, W Istanbul, and Le Méridien Istanbul Etiler. In the first quarter of 2015, Starwood will debut the St. Regis brand in Turkey with The St. Regis Istanbul. In 2015, the company will also open Sheraton Istanbul Atasehir on the Asian side of the city, as well as enter the emerging coastal city of Samsun with Sheraton Samsun Hotel. Starwood will grow the Four Points by Sheraton brand in Turkey in 2015 with the new Four Points by Sheraton Istanbul Batisehir Hotel, another franchise project with Ever Group.

About Four Points by Sheraton

Experience smart travel. With nearly 200 Four Points hotels in more than 30 countries, travelers can find the timeless style and comfort they're looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever. Four Points by Sheraton, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest (SPG®) program, the industry's richest loyalty program. To learn more, visit www.spg.com. Stay connected to Four Points on facebook.com/fourpoints

About Ever Group

Ever Group consists of Ever Trade, Ever Industry and Ever Tourism companies. Founded in 2000, Ever Trade Inc. is active in defence industries, medical equipment marketing and extensively in tourism investments, while Ever Industry is active in construction and energy sector by building turn-key power plants, industrial projects and EPC contracting.

Ever Tourism Incorporated Company is one of the pioneering companies in the Turkish lodging industry. Experienced in hotel and restaurant management, Ever Group has undertaken new hotel projects that will lead them to own, manage and operate 33 hotels with a 5000 bed capacity within the next 10 years in Turkey.

Four Points by Sheraton Dudullu will be the second hotel project with Starwood which will be owned and managed by Ever Group.