Cisco Selects MRM//McCann As Global Demand Generation Agency-Of-Record

SALT LAKE CITY, July 25, 2014 /PRNewswire/ -- MRM//McCann, a global customer experience-marketing agency and part of McCann Worldgroup, has announced today that it has been named as global demand generation agency-of-record for Cisco Systems Inc. (Cisco) 

MRM//McCann's breadth of B2B Marketing solutions have been employed to elevate and expand upon Cisco's demand generation activity around the globe.  The engagement is being led globally from MRM//McCann's Salt Lake City office; the network's global B2B center of excellence.  The Agency's San Francisco, London, Singapore, Beijing and Buenos Aires offices will also be part of the global organization.

Michael McLaren, MRM//McCann CEO stated, "Cisco is the pre-eminent worldwide leader in networking and is as committed as ever to its belief that 'connecting the unconnected' will fundamentally transform the way the world works, lives, plays and learns. Cisco is a powerhouse in every category in which they compete and a world class brand and marketer. We're thrilled to be a part of educating and engaging customers about the Cisco story, solutions and services."

Joseph Puthussery, VP of Marketing, Global Demand Center for Cisco stated, "MRM//McCann brought the most inventive ideas to the process, and genuinely understand the role Cisco plays in bringing powerful connections to the world. To that end, we are pleased to begin a new relationship with MRM//McCann as our Demand Generation partner moving forward."

Lori Feld, President of MRM//McCann West and global executive lead for the Cisco account, commented, "We share Cisco Chairman and Chief Executive Officer, John Chambers' ambition to get the right information at the right time to the right device to the right person to make the right decision. We're eager to put that information in the hands of businesses with the need and aspiration to navigate the ever-connected world."

Laura Fay, VP of Integrated Marketing and Communications for Cisco said, "We are tremendously excited to partner with MRM//McCann to dramatically elevate our content and creative as we strive to better drive our marketing initiatives. They've demonstrated understanding of our industry and their approach to customer-centric marketing will be key in delivering breakthrough creative and messaging that resonates with our most meaningful audiences."

About MRM//McCann 
MRM//McCann is a global customer experience-marketing agency, part of the Interpublic Group (IPG). We simplify the complex—helping our clients navigate, transform and gain competitive advantage within today's multidimensional, digitally driven world. We achieve this through creative ideas born at the intersection of technology solutions, measurable performance and our unique understanding of people. This philosophy guides our approach to creating innovative experiences that matter to both people and brands. The agency has 30+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit www.mrm-mccann.com .

About McCann Worldgroup 
McCann Worldgroup, part of the Interpublic Group IPG, is a leading global marketing services company with 23,000 employees in more than 120 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).

Contacts: 
Sue R.E. Geramian 
SVP, Global Brand Communications 
t / 646.865.6041 
e / sue.geramian@mrm-mccann.com 

Erin Hughes  
Manager, Global Brand Communications 
t / 646.865.3308 
e / erin.hughes@mrm-mccann.com 

SOURCE MRM//McCann