Cars.com Drives the Customer Experience with Stibo Systems' MDM Solution

ATLANTA--(BUSINESS WIRE)--

Cars.com, an automotive digital marketing company and the leading online resource for buying and selling new and used vehicles, has selected Stibo Systems' award-winning multidomain master data management (MDM) solution to strengthen its e-commerce infrastructure and optimize the experience for its customers. Leveraging Stibo Systems' MDM platform STEP, Cars.com will manage more than 100,000 individual product references and related items in an effort to create a more satisfying shopping experience for consumers and provide a greater return for their advertisers and dealer customers.

Key Points

• Cars.com, which was established in 1998 and sees more than 30 million visits to its site per month, will use STEP to map incoming data sets against each other in order to help consumers find the perfect vehicle. Utilizing the MDM system, Cars.com will establish tools to correctly identify key inventory features such as colors, makes, models and styles and provide multiple descriptions of the automobile's products and features.
• STEP will further enable Cars.com to better define vehicles on their site and tie individual attributes together to improve the match between potential buyers and relevant dealer advertisements. The Company's products and services include vehicle research information, consumer reviews, side-by-side comparison tools, photo galleries and videos, unbiased advice and editorial content, classified advertisements, local dealer information, dealer reviews, and more.
• A division of Classified Ventures, Cars.com customers include automotive dealers, automotive manufacturers (OEMs), advertisers, private-party sellers, and car shoppers. In addition to offering credible, in-depth information for consumers that help them make an informed purchase decision, the Company serves as a comprehensive digital marketing resource for car dealerships and manufacturers. Cars.com offers a variety of solutions to help dealers and OEMs target consumers everywhere they are shopping.

Cars.com Quote

“Our goal is to maintain our position as the leading resource for car shoppers and the most effective solution for advertisers, so continuing to optimize the customer experience is incredibly important to us,” said Bill Swislow, CIO and Senior Vice President of Product at Cars.com. “We looked at several MDM vendors and ultimately selected Stibo Systems based on the proven success of the STEP platform, the company's expertise in the automotive market, and their ability to effectively integrate product information management in e-commerce.”

Stibo Systems Quote

“E-commerce has really changed the automotive industry, particularly the buying and selling of cars,” said Andreas Lorenzen, President of Stibo Systems. “It's never been more important for organizations like Cars.com to leverage product information management in order to streamline their e-commerce channel and create a consistent and relevant customer experience. Our proven success in the automotive market was a perfect fit with their requirements, and we are thrilled to be selected as Cars.com's MDM partner.”

About Cars.com

Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools to take the drama out of car shopping. Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures LLC which is owned by leading media companies, including A.H. Belo AHC, Gannett Co., Inc. GCI, The McClatchy Company MNI, Tribune Company TRB and Graham Holdings GHC. For more information, visit www.cars.com.

About Stibo Systems

Stibo Systems is the global leader in multidomain Master Data Management (MDM) solutions. Industry leaders rely on Stibo Systems to provide cross-channel consistency by linking product and customer data, suppliers and other organizational assets. This enables businesses to make more effective decisions, improve sales and build shareholder value. During the last 30 years, Stibo Systems has helped hundreds of companies to develop a trusted source of operational information. A privately held subsidiary of the Stibo A/S group, which was originally founded in 1794, Stibo Systems' corporate headquarters is located in Aarhus, Denmark. For more information, please visit www.stibosystems.com