Pirate's Booty® Unveils New Treasures with the Launch of Pirate's Booty Mac & Cheese

PARSIPPANY, N.J.--(BUSINESS WIRE)--

B&G Foods today announced the launch of its newest treasure – Pirate's Booty Mac & Cheese made with organic wheat pasta and real cheese. The new macaroni and cheese products represent an important journey for the brand, as it discovers new aisles of the store, outside of snacks. Pirate's Booty Mac & Cheese offers families a new way to enjoy the delicious and fun Pirate's Booty brand they love by pirate-izing a meal time favorite.

“We are thrilled to bring Pirate's Booty Mac & Cheese to grocery aisles throughout the country. We know it's not easy to find options that kids love and parents feel good about,” said David Wenner, President and CEO of B&G Foods. “Pirate's Booty Mac & Cheese is a great alternative for families looking to upgrade this meal time favorite with quality ingredients like organic wheat pasta and real cheese and no artificial colors, flavors or preservatives. You know kids will be onboard, as every kid loves a pirate!”

The Pirate's Booty Mac & Cheese varieties are made with organic wheat pasta, real cheese and no artificial colors, flavors or preservatives. Pirate's Booty Mac & Cheese is also a good source of calcium and protein with zero grams of trans-fat per serving.

Pirate's Booty Mac & Cheese is available in four varieties:

• Pirate's Booty Mac & Cheese – Shells & Cheese Aged White Cheddar (shell shaped pasta)
• Pirate's Booty Mac & Cheese – Mac & Cheese Aged White Cheddar (traditional elbow pasta)
• Pirate's Booty Mac & Cheese – Mac & Cheese Mild Cheddar (traditional elbow pasta)
• Pirate's Booty Mac & Cheese – Anchors & Cheese Aged White Cheddar (pirate-themed shaped pasta)

Pirate's Booty Mac & Cheese is rolling out to retailers nationwide. For more information and a store locator, please visit www.piratebrands.com.

Pirate Brands

Pirate Brands has been creating deliciously baked snack treasures since 1987. Pirate Brands was founded on the belief that you shouldn't have to “snackrifice” taste and fun for products made with goodness. Pirate Brands' snacks, which include Pirate's Booty, Smart Puffs and Original Tings, are free from fryers and ingredients you can't pronounce, Arrr. For more information, please visit www.piratebrands.com.

About B&G Foods

B&G Foods, Inc. BGS and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods' products are marketed under many recognized brands, including Ac'cent, B&G, B&M, Baker's Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril's, Grandma's Molasses, JJ Flats, Joan of Arc, Las Palmas, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Style, Old London, Original Tings, Ortega, Pirate's Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Sugar Twin, Trappey's, TrueNorth, Underwood, Vermont Maid and Wright's. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard. For more information, please visit www.bgfoods.com.

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