Taomee Announces Appointment of New Chief Financial Officer

SHANGHAI, April 22, 2014 /PRNewswire/ – Taomee Holdings Limited TAOM ("Taomee" or the "Company"), one of the leading children's entertainment and media companies in China, today announced the appointment of Mr. Sam Lawn as Chief Financial Officer of the Company, effective April 22, 2014.

Prior to this appointment, Mr. Lawn held a senior executive position at RenRen Inc. RENN, a leading social networking firm in China and served as the head of investor relations from 2011 to 2013. From 2009 to 2011, Mr. Lawn served as a research equity analyst at Oppenheimer and Co., a leading full-service boutique investment bank where he covered Internet, online gaming, and media companies in the Chinese ADR market. From 2008 to 2009, he worked as the senior director of business development of Lucky Dragon Group, a global supplier of fashion accessories listed on the Taiwan Stock Exchange.

From 2004 to 2008, Mr. Lawn co-founded and served as president of Leap Inc., a procurement services company with offices in China and the U.S. From 2003 to 2004, he was an operations manager for Universal Distribution Company, a procurement office for Dollar Dream. From 2001 to 2003, Mr. Lawn worked as a programming business analyst for Accenture Corp., a global management consulting firm. Mr. Lawn received his bachelor's degree in Operations Management Information Systems from Santa Clara University.

Mr. Lawn replaces Mr. Paul Keung, who steps down as Taomee's Chief Financial Officer on April 22^nd, 2014.

"We are pleased to welcome Sam to our management team as the new CFO," said Mr. Benson Wang, co-founder and Chief Executive Officer of Taomee. "We believe that Sam's excellent corporate finance background and strong operations experience will significantly contribute to Taomee's growth and development. We are delighted to have Sam join us at this stage and look forward to him helping us take Taomee to new levels."

"In his three years as Chief Financial Officer, Paul did a tremendous job taking Taomee public and guiding the Company during a period of growth and expansion," continued Mr. Wang. "We are pleased that Paul will continue to be available to assist the Company during this transition and thank him for all his contributions."

About Taomee Holdings Limited

Taomee Holdings Limited ("Taomee" or "the Company") is China's leader in children's entertainment and media. Its award winning content offerings are both engaging and educational, endearing it to children, as well as to parents and teachers. The Company was founded in 2007 with the mission to bring joy and inspiration to children. Its popular character franchises, including SEER and MOLE'S WORLD, are distributed online via virtual worlds, web games and mobile applications, as well as through traditional media, including animated box office films, TV series, books, and consumer products, most notably interactive toys and trading cards. Its online community regularly achieves top search ranking in mainland China, Hong Kong, and Taiwan. Taomee has been consistently recognized for its leadership and innovative contributions to the children's market, including accolades from China's Ministry of Culture and the China Animation Association.

For more information, please visit: http://www.taomee.com/en_taomee.html

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Safe Harbor Statements

This press release contains statements that may constitute "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Among other things, the management's quotations and outlook information contain forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. Potential risks and uncertainties include, but are not limited to: the Company's business strategies and initiatives as well as business plans; future business development, results of operations and financial condition; expected changes in revenues and certain cost or expense items; expectations with respect to increased revenue growth and the Company's ability to sustain profitability; the Company's services and products under development or planning; the Company's ability to attract users and further enhance the Company's brand recognition; and trends and competition in the children's entertainment and media market and industry, including those for online entertainment. Further information regarding these and other risks is included in Taomee's annual report on Form 20-F and other documents filed with the U.S. Securities and Exchange Commission.. All information provided in this press release is as of the date of the press release, and the Company undertakes no obligation to update any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as required under applicable law. Although the Company believes that the expectations expressed in these forward looking statements are reasonable, the Company cannot assure you that their expectations will turn out to be correct, and investors are cautioned that actual results may differ materially from the anticipated results.

For further information, please contact

Angela Wang
Taomee Holdings Limited
Tel: +86-21-61280056 – 8651
Email: ir@taomee.com

SOURCE Taomee Holdings Limited