Market Overview

Celebrate #MagicAtPlay with Disney Apparel by Jumping Beans at Kohl's Department Stores

MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--

Kohl's Department Stores (NYSE: KSS) and Disney today announced a Disney-branded apparel collection for kids under the Jumping Beans brand, available exclusively at Kohl's stores nationwide and Kohls.com. The fun and fashionable line features exclusive Disney artwork and is made with the quality and value parents have come to expect from Kohl's propriety brand. The first collection featuring Disney's iconic characters Mickey Mouse and Minnie Mouse is available now. A new collection inspired by favorite Disney characters and stories will be available each season.

“As we celebrate the six-year anniversary of Jumping Beans at Kohl's, we are excited about the extension of this popular only-at-Kohl's brand through a unique new collaboration with Disney,” said Peggy Eskenasi, Kohl's senior executive vice president of product development. “Disney is a loved and trusted brand that resonates with our shoppers and their families. The collection offers easy care play wear that parents and kids will love!"

“Families are at the center of everything we do, and now they will experience some Disney magic during their Kohl's shopping experience,” said Josh Silverman, executive vice president, global licensing at Disney Consumer Products. “Through this collaboration we have delivered a kids fashion collection that's vibrant, fun, and pops with the energy of Mickey and Minnie.”

The magic of Disney meets “Americana” in the first Disney apparel by Jumping Beans collection. The children's collection pairs iconic characters Mickey Mouse and Minnie Mouse with playful red, white and blue prints and patterns. All items retail for under $35, a great value for moms that love the spirit of Disney and practicality of Jumping Beans.

The exclusive Disney-branded apparel by Jumping Beans collections, available for infants (12-24 months), toddlers (2T-4T), boys (4-7) and girls (4-7), are displayed in-store together to create an impactful presentation and is supported with a comprehensive omni-channel campaign.

Kohl's Jumping Beans brand launched in 2008 in children's and home and expanded into footwear in 2009. The brand is one of many private and exclusive brands that make Kohl's a great destination for quality and style for everyone in the family at incredible value.

About Kohl's

Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl's operates 1,162 stores in 49 states. In support of the communities it serves, Kohl's has raised more than $257 million for children's initiatives nationwide through its Kohl's Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com, join the discussion on Facebook (http://www.facebook.com/Kohls) or Twitter (http://twitter.com/Kohls) or get inspired on Pinterest (http://pinterest.com/Kohls) and Instagram (http://instagram.com/Kohls).

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & EntertainmentDisney & Pixar Animation StudiosDisney Princess & Disney FairiesLucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney's official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLivingwww.Facebook.com/DisneyLiving,www.Twitter.com/DisneyLiving and www.Pinterest.com/DisneyLiving andwww.Instagram.com/DisneyLiving.

Media Contacts:
Kohl's Department Stores
Molly Verette
262.703.7008
molly.verette@kohls.com
or
Disney Consumer Products
Shawn Turner
818.544.0848
shawn.n.turner@disney.com

 

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