Carmike Cinemas Brings the IMAX Experience® to Its Franklin, Tennessee 20-Plex

COLUMBUS, Ga. & FRANKLIN, Tenn.--(BUSINESS WIRE)--

Carmike Cinemas, Inc. CKEC, a leading entertainment, digital cinema and 3-D motion picture exhibitor, announced today that guests visiting its Thoroughbred 20 at 633 Frazier Drive, Franklin, TN 37064 will be able to enjoy the world's most immersive cinematic experiences in the new IMAX auditorium. As an added bonus, all guests that purchase an IMAX ticket at this location are able to further maximize their experience with a voucher redeemable for $3 off any Carmike concession combo, valid through the last showing of 300: Rise of an Empire an IMAX 3D Experience on Sunday, March 9.

The Thoroughbred 20 also provides value-discounted matinee pricing daily via the “Super Bargain Matinee” special with all seats and all shows just $5.50 between 4:00 and 5:30 p.m. Carmike is also pleased to continue the “Stimulus Tuesday” concessions special every Tuesday for Franklin, TN cinemagoers with drinks and popcorn costing only $2.00 each. In addition to these very special offers, the BigD large format digital presentation will remain at the Thoroughbred 20 location in conjunction with the opening of the new IMAX auditorium. The combination of these two uniquely immersive experiences ensures that guests will have more choice of premium formats than ever before – in both 2-D and 3-D formats.

The new IMAX auditorium will offer patrons superior picture quality, allowing them to enjoy the biggest blockbusters like never before. IMAX's cutting-edge projection system, which delivers crystal-clear images, is coupled with IMAX's customized theatre geometry and powerful digital audio, creating a state-of-the-art environment that will make audiences feel as if they are actually in the movie.

“At each Carmike location we are committed to bringing our guests a cutting-edge entertainment experience. We have and will continue to focus on delivering premium presentation choices through our large format digital projection while providing bigger screens, better sound, and the finest in-theatre seating for definitive enjoyment of our audiences. The IMAX Experience^® is world-renowned and we are confident that audiences will enjoy this immersive cinematic platform in the Franklin, TN market,” stated David Passman, President and CEO, Carmike Cinemas.

About The IMAX Experience^®

In IMAX, you're experiencing a different movie altogether: everything from the movie itself to the theatre's technology and design was developed and customized to make you believe you're part of the action.

IMAX works directly with filmmakers to enhance the movie using its Digital Re-Mastering® process, which delivers superior picture and sound quality. Played through IMAX's state-of-the art projection system, the resulting images are so lifelike and crystal-clear you'll forget you're in a theatre.

IMAX grabs your senses. You don't just hear the powerful sound system; you feel it all around you. Visually, there is no frame. IMAX's custom theatre design creates a picture that is higher, wider and closer – filling your peripheral view.

It's not one thing that makes The IMAX Experience but a combination of all these elements. That's the difference between seeing a movie and being part of one.

IMAX Is Believing.

Visit IMAX.com for information.

About Carmike Cinemas (www.carmike.com)

Carmike Cinemas, Inc. is a U.S. leader in digital cinema, 3-D cinema deployments and one of the nation's largest motion picture exhibitors. The Company has 251 theatres with 2,654 screens in 37 states. The circuit includes 37 premium large format auditoriums featuring state-of-the-art technology and luxurious seating, including 22 "BigDs," 13 IMAX auditoriums and two MuviXL screens. As "America's Hometown Theatre Chain," Carmike's primary focus is mid-sized communities.