Market Overview

2014 International CES' Social Media Promotions to Provide Fun Ways for Attendees to Connect and Inform

ARLINGTON, Va.--(BUSINESS WIRE)--

The Consumer Electronics Association (CEA)® today announced a variety of social media promotions at the 2014 International CES® designed to help attendees more easily navigate the show, identify the key trends and connect with business contacts, friends and colleagues. These attractions include a Social Media Command Center, a networking event called Social Hour and a Social Media Vending Machine. These promotions will help attendees keep up with the latest trends that are happening live from CES. Owned and produced by CEA, the 2014 CES, the world's gathering place for all who thrive on the business of consumer technologies, will run January 7-10, 2014, in Las Vegas, Nevada.

The Social Media Command Center at the 2014 CES will be powered by FleishmanHillard's black box, an interactive, portable, human-powered technology platform that integrates business data – including traditional, digital and social conversations – into real-time insight dashboards and visualizations. At the 2014 CES, black box will sift through the mountains of information being generated across the show floor and beyond. Show attendees will be able to walk up to the touchscreen populated with rotating topics based on conference content and click on a subject to see a dashboard featuring all the relevant content bubbling to the top, including conversational trends and the most influential conversation streams. The dashboards are downloadable and shareable, and will be continuously updated during the event. The Social Media Command Center will be located in the Grand Lobby of the Las Vegas Convention and World Trade Center (LVCC).

“With such an enormous amount of information generated before, during and after the 2014 International CES, it can be difficult to sift out the most relevant – and actionable – content and conversations,” said Darrell Jursa, SVP & Partner, Global Emerging Media & Technology, FleishmanHillard, the world's most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. “By essentially making big data small, the Social Media Command Center, powered by FleishmanHillard black box, aims to change the way both attendees and non-attendees experience the energy, excitement and innovation of the 2014 CES.”

Adobe, the global leader in digital marketing and digital media solutions, and a title sponsor of Brand Matters, is bringing social data visualizations to the 2014 CES keynote stage on January 7 and 8. The graphic displays will provide the top social conversations and trending topics from Brand Matters and CES.

The Social Hour is a networking event which will be held on Thursday, January 9, from 4-6 p.m. at the V Bar in The Venetian Hotel. The event provides an opportunity for the CES social media community gathering at the International CES to connect face to face at the show and network offline.

The new Social Media Vending Machine will be located in the Experience CEA display in the LVCC Grand Lobby. Attendees who use the vending machine to issue a tweet using the official CES hashtag (#CES2014) and Twitter handle (@IntlCES) will receive a CES branded t-shirt. Attendees who wear the t-shirt on the show floor will have the opportunity to win gift cards.

“We are excited to offer our attendees the opportunity to truly become more deeply immersed in the technology conversations taking place at the 2014 International CES,” said Karen Chupka, senior vice president of International CES and Corporate Business Strategy. “With the hottest trends and technologies showcased at the show, the buzz around CES' major events, speakers and product launches is already strong. These promotions help make the CES experience even more impactful for our attendees, helping them find community, track the key trends and generally stay connected.”

The 2014 CES will feature more than 3,200 exhibitors unveiling the latest consumer technology products and services across 15 product categories. For more information on the 2014 International CES, visit CESweb.org.

Note to Editors: The official name of the global technology event is “International CES.” Subsequent references to the show can be shortened to “CES.” Please do not use “Consumer Electronics Show” to refer to the International CES.

About CES:

The International CES is the world's gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world's business leaders and pioneering thinkers to a forum where the industry's most relevant issues are addressed. Follow CES online at www.CESweb.org and through social media: http://www.cesweb.org/social.

UPCOMING EVENTS

  • CES Unveiled LAS VEGAS
    January 5, 2014, Las Vegas, NV
  • 2014 International CES
    January 7-10, 2014, Las Vegas, NV

Consumer Electronics Association (CEA)
Tara Dunion, 703-907-7419
tdunion@CE.org
www.CE.org
or
Allison Fried, 703-907-7603
afried@CE.org
www.CESweb.org

 

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