Market Overview

Myx TV Announces Launch of App on Roku

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Fastest-growing Asian-American entertainment network in the U.S. teams up with adRise to boost Connected TV presence.

Los Angeles, CA (PRWEB) May 20, 2013

Coming hot on the heels of two nominations this year from the National Association for Multi-ethnicity in Communications (NAMIC) for its two shows, Press Play and MashBox, Myx TV, the fastest-growing Asian-American entertainment network in the United States, continues to make its exciting content accessible to wider audiences by partnering with adRise to launch the Myx TV app on Roku today, the network announced.

Over five million current owners of Roku digital media receivers that enable streaming of video content from numerous providers such as Netflix, Hulu Plus, HBO GO, Amazon Instant Video, and hundreds of other channels, will find that the Myx TV app is available on Roku's Channel Store for download starting today. adRise, the nation's largest content distribution and ad monetization platform for Connected TV devices, partnered with Myx TV to enable the network to reach an audience who prefer viewing options other than traditional TV and to establish the Myx TV brand in the rapidly-growing Connected TV platform.

“Part of our commitment to providing the best of Asian American entertainment is to make sure that Myx TV conveniently reaches a growing number of viewers with a keen passion and interest for the kind of content that we offer,” said Miguel Santos, General Manager for Myx TV. “adRise's technology puts us in a position to make viewing of Myx TV possible anytime, anywhere in the U.S. for free on their Roku boxes.”

“Myx TV is fast becoming the destination channel of young Asian Americans and we find it exciting to partner with such a unique and dynamic content distributor,” said Farhad Massoudi, adRise CEO. “We at adRise are committed to providing solutions to allow premium content partners to reach audiences via internet-connected TVs and earn TV-like ad revenues. We are confident that many will respond enthusiastically to seeing Myx TV on Connected TV platforms like Roku. We also look forward to powering the Myx TV app onto more than 15 other Connected TV devices within the year.”

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ABOUT Myx TV®:
Myx TV is the fastest-growing Asian-American entertainment network in the United States. Broadcast in over 10 million households, with millions more viewing its programs online, Myx TV is one of the few entertainment brands targeting the broader pan-Asian-American community. The network's award winning programming is a unique combination of original and syndicated shows, including reality, live music performances, animation, and independent film and Asian cinema airing 24/7 in English. To find out more information on Myx TV, visit facebook.com/myxtv and twitter.com/myxtv.

ABOUT adRise:
adRise is a free connected TV distribution platform that enables premium content owners to instantly build, distribute, and monetize video apps for all major connected TV platforms. Their ad SDKs powers ad delivery, targeting, and real-time analytics and are the standard that most of the advertising world uses to deliver interactive brand advertising to connected TVs. adRise was founded in 2010 and is located in San Francisco.

Media References:
adRise Media Contact: media(at)adrise(dot)com
Myx TV Media Contact: tiffany(dot)phung(at)myx(dot)tv

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/5/prweb10750407.htm

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