Marketing Grin - Digital marketing is more popular than ever

(

, April 15, 2013 ) London, UK -- Web-based marketing is growing more critical, with businesses planning to increase digital marketing budgets by an average 9 percent in 2013, according to

.

The survey of 250 marketers found companies spend on average 25 percent of their marketing budgets in digital spaces, and that percentage is estimated to increase in coming years. The surveyed marketers said that digital advertising

is more cost-effective than traditional marketing methods.

B2B companies spent on average 27% of their marketing budget on digital, according to the survey. Laura McLellan, Gartner's vice president of marketing strategies told Direct Marketing News that digital marketing has made the B2B sales process faster and more streamlined. You can save money if you can take customers farther along the cycle on your website without personal sales contact, she said. There are fewer sales gatherers and fewer sales hunters needed at B2B companies.

B2B companies are not the only ones to increasingly use digital marketing. Corporate giants Coca-Cola and Procter & Gamble spend as much as 40 percent of their marketing budget on digital marketing, according to Direct Marketing News. Companies are looking around at what the trend-setters are doing and saying, I'm in danger. Even though I can't do a direct ROI on social media, I've got to do it to catch up McLellan said.

Digital marketing encompasses a wide variety of activities. Jack Willis, a representative from

, a

says in the past it was vital for companies just to be at the top of the search engines. Now companies have to not only be at the top of the search engines, they also need have a strong presence on other sites too. Integrated online campaigns that encompass many forms of digital marketing are becoming essential.

Marketing departments are also increasingly seeing the importance of coordinating digital budgets and making sure projects fit well together, according to the survey. They are realizing that channels such as social media and online video have to be combined with SEO and PPC campaign to form a complete online campaign Mr Willis went on to say. Every client is different and has different online requirements. Certain clients lend themselves better to particular form of digital marketing than others. The important thing is to understand what their requirements are and what the best platforms are to achieve them. The most important thing is to use all the necessary tools to meet our clients' goals.

Integrated digital marketing campaigns are our area of expertise, says Mr Willis. We want to make sure our clients' marketing efforts are coordinated, competent and productive.

About Marketing Grin:

Marketing Grin provides companies large and small with

packages. These can be individual online campaigns or integrated campaigns depending on the companies requirements.

Marketing Grins services include search engine optimization, pay per click management, social media optimization, online reputation management and many more. To learn more, visit

or call 020 7953 4015.

Marketing Grin

Jack Willis

2079534015

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