Market Overview

Hearst Magazines International Launches Esquire in Vietnam with the April 2013 Issue, On Newsstands and iPad March 26

NEW YORK – Hearst Magazines International (HMI), a unit of Hearst Corporation, today announced the launch of Esquire in Vietnam starting with the April issue, in print and iPad e-edition on March 26. Esquire Vietnam marks the 27th edition of the general-interest lifestyle magazine for sophisticated men, and will be published in partnership with Sun Flower Media, with whom HMI already partners to publish Cosmopolitan and Harper's Bazaar in Vietnam.

The most honored monthly magazine in America, Esquire defines, reflects and celebrates what it means to be a man in contemporary culture. The magazine is published in 14 languages and distributed in 45 countries, having most recently launched in Singapore in July 2012.

'The Esquire brand is very successful around the world and we're pleased to be partnering with Sun Flower Media to launch in Vietnam,' said Duncan Edwards, president and CEO of Hearst Magazines International.

Required reading for the man who is intellectually curious and socially aware, Esquire speaks to the scope and diversity of his passions with spirited storytelling, superb style and a tonic splash of irreverent humor. Celebrated for its strong literary tradition, Esquire offers pieces on diverse topics—from politics and health to fashion and the arts.

Esquire Vietnam launches with an initial print run of 15,000. Jacobs Nhan Thanh Nguyen is editor in chief, and the magazine will be published in Vietnamese with a cover price of 35,000 dong.

'Men's lifestyle is a category poised for growth in Vietnam,' Nguyen said. 'I am thrilled and honored to introduce the Esquire brand and all it stands for—truly, Man at His Best—and add a distinctly Vietnamese point-of-view for our readers.'

The debut issue will be celebrated at a launch event for partners, advertisers and influencers, taking place on March 26 in Ho Chi Minh City.

About Hearst Magazines International
As the largest U.S. publisher of magazines worldwide, Hearst Magazines International, a unit of Hearst Corporation, encompasses 290 magazines and 147 websites in 34 languages and 81 countries. Major titles include powerful brand equities like Cosmopolitan and ELLE, both international super-brands with more editions than any other women's magazines in the world; ELLE DÉCOR, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics and Seventeen. In addition, Hearst Magazines International publishes other titles through joint ventures, including Men's Health and Runner's World in the U.K., Madison in Australia, and The Robb Report in Russia and China. Hearst Magazines has wholly-owned subsidiaries in China, Italy, Mexico, Japan, the Netherlands, Spain, Taiwan and the U.K. Hearst Magazines publishes 20 titles in the U.S.

About Sun Flower Media
With their weekly home titles, being the leading magazines in the market, SFM is the major player in the magazine industry of Vietnam. SFM has been licensed by Hearst to successfully launch Harper's Bazaar and Cosmopolitan in 2010 and 2011. SFM is also the official representative of the Cannes Lions International Advertising Festival in Vietnam.

About Esquire
Esquire, published by Hearst Magazines, is the most-honored monthly magazine in America. Over the past 15 years, it has won a total of 16 National Magazine Awards. Its website and e-reader applications have been similarly honored—Esquire won the first-ever National Magazine Award for iPad applications. In addition to its U.S. flagship, Esquire publishes 26 editions around the world. Follow Esquire on Twitter at @Esquiremag.

— WebWireID172217 —


Hsz1Y3CWIkU

 

Around the Web, We're Loving...

Partner Network

Get Benzinga's Newsletters