Market Overview

Luxury Brand Announces Launch of "MASSI Fan's Favorite" Facebook Crowdsourcing Campaign

MASSI celebrates 10,000+ Facebook “likes” with a crowdsourcing app for fans to vote on a favorite MASSI product to be offered for exclusive half-off sale.

Los Angeles, California (PRWEB) February 18, 2013

In celebration of hitting a social media audience milestone of 10,000 Facebook “likes,” luxury brand MASSI is hosting a Facebook crowdsourcing campaign, “MASSI Fan's Favorite,” allowing fans to vote for their favorite MASSI product to be offered for exclusive sale. The Facebook voting app is available at http://exc.la/favorites

Beginning February 14th, MASSI's Facebook fans will have the chance to vote for their favorite MASSI product out of the following three popular products: Cestino Tote; Cavallo Bracelet; or Casella de Serpente beauty bag. The campaign, hosted in an app on the Giando Massi Facebook fan page, will run through March 1st and the product with the most votes will be given an exclusive 50% discount code, sent to all voting fans via email.

The nautical-inspired Cestino Tote ($180) is a roomy tote bag featuring a classic striped design with simple functionality. Each bag is crafted with herringbone cotton and trimmed with genuine leather handles and detailing.

The Cavallo Bracelet ($145), with its equestrian-inspired design, blends a sophisticated genuine Italian leather band with a chunky 18k gold-plated large link chain.

Featuring embossed faux snakeskin with faux crocodile-print trim, the Casella de Serpente beauty bag ($95) is a must-have for travelers or those looking to keep their cosmetics organized.

The crowdsourcing campaign will be held in a Facebook app with weekly promotions on the wall: http://www.facebook.com/GiandoMassi

MASSI offers a luxury collection of stylish jewelry, including the jewelry, handbags, accessories and more, using high-quality materials, finishes and genuine leathers in each piece. Earlier this year, MASSI appeared on Good Morning America's “Deals and Steals” segment, hosted by Tory Johnson, with their new druzy jewelry and Comodo blanket collections.

ABOUT MASSI:
MASSI is a contemporary lifestyle brand inspired by life through the fashion lens. Marrying inspiration and lifestyle to create luxury apparel and accessory products, the MASSI line encompasses quality leathers, tasteful design and impeccable details. For more information, please visit http://www.massi.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebmassi/favorites/prweb10436028.htm

 

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