Market Overview

New Flavors Created For Official Sochi 2014 Chocolates

The Sochi 2014 Ambassadors team working with Italian chef Roberto Bruno has created Sochi 2014 sweets dedicated to the first Russian Winter Games in an improvised chocolate lab.

(PRWEB) February 14, 2013

The Sochi 2014 Ambassadors team working with Italian chef Roberto Bruno has created Sochi 2014 sweets dedicated to the first Russian Winter Games in an improvised chocolate lab. After tasting four versions of sweets with different flavors the two favorites were selected. The winners were determined by votes from the creators. These sweets will go on sale across the country under the Sochi 2014 brand in May 2013.

The creators of the Sochi 2014 chocolates had a difficult task as they sought to convey through the taste of the chocolates the whole range of emotions and experiences that await Olympic Sochi guests. For this, confectioners originally prepared several dozen varieties of fillings. Of these flavors, four versions were selected that best of all deliver the taste and character of the Games in Sochi, the hottest Winter Games in Olympic history: "cranberry and honey", "mandarin and sea-buckthorn", "walnut and grape" and "almond and strawberry".

At the final stage Sochi 2014 Ambassadors figure skaters Olympic medalists Irina Slutskaya and Oksana Domnina, and singer Diana Gurtskaya, under the supervision of Roberto Bruno, had to create "sweet Olympic history" with their own hands by making a trial batch of unique chocolates with these four flavors. The Sochi 2014 Ambassadors then voted and selected, in their opinion, the two most successful flavors: "cranberry and honey" and "mandarin and sea-buckthorn".

For the winners of the competition, they will soon come up with names for the sweets, and in May this year, they will go on sale across the country under the Sochi 2014 brand. Sochi 2014 licensee LLC "Moskovskaya orekhovaya Kompania" will be responsible for their manufacturing and distribution. Everyone will have the opportunity to try the Olympic sweets and get closer to the main celebration of 2014.

Notes to the Editor

The Sochi 2014 Licensing Program was launched in February 2009. Within 5 years, licensees will release around 5,000 items of merchandise with the unique mark and brand. Total sales of official Sochi 2014 products at selling prices of the licensees may total over $500 million. Direct revenue for the Sochi 2014 Organizing Committee from Licensing Program sales may exceed $30 million.

In addition to various souvenirs, sports equipment and clothing, food with Sochi 2014 symbols will begin to go on sale. The licensee selected in the category "Confectionery products, nuts and seeds" is LLC "MOK-proizvodstvo", the Russian market leader in the sales of packaged nuts and dried fruits. The company's products are widely represented in Russia's largest hypermarkets.

The first "delicious" products of Sochi 2014 have already appeared in shops around the country. These include chocolates with berry fillings and nougat – great "sweet" souvenirs for every fan. And chocolate in the shape of the Sochi Olympic Games mascots promises to be an absolute hit. The expected production volume will total 523 tones.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/2/prweb10433226.htm

 

Around the Web, We're Loving...

Get Benzinga's Newsletters